On November 29, 2024, BTS’ Taehyung released the much-awaited music video for his latest track, Winter Ahead (with Park Hyo-shin). After HYBE released the music video, it immediately captivated fans with its visuals, detailed symbolism, and a narrative that seemingly draws inspiration from Greek mythology.
The music video, which runs for 6 minutes and 22 seconds, invites viewers into a world where reality and imagination blur. Fans have pointed out possible references to the myth of Pygmalion, a sculptor who fell in love with his creation. In the video, Taehyung’s character interacts with a statue, with the ending scenes suggesting a haunting realization—he is both the artist and the creation.
According to Headline Planet, Winter Ahead was described by BIGHIT MUSIC as a track that invites listeners to experience paradise. The song reminds listeners that being with a loved one can feel like heaven, even amid life’s storms and ever-changing seasons.
Social media was flooded with praise, with fans calling the project a "masterpiece" for its storytelling, cinematography, and emotional depth. An X user, @DailylofV, wrote,
"THIS IS A MASTERPIECE!!!!!!!"
The climax reveals that the statue, representing a darker, more flawed version of himself, was his creation all along. The ending leaves a lingering impression, portraying Taehyung’s character as alone in a purgatory-like space, confronting the duality within himself.
Here are some more reactions from fans praising the music video:
"Absolutely stunning! Can’t take my eyes off this!," a fan commented.
"Seriously this is so beautiful! And his voice," another user wrote.
"I’m actually spellbound… that was poetic and hauntingly beautiful.," an X user commented.
"The soothing, velvety voices. The glorious and haunting visuals. I am completely hypnotised by Taehyung's ethereal beauty. He has created a masterpiece OMG," a netizen remarked.
The aesthetic choices and Taehyung's vocals added a haunting beauty to the video. Fans not only applauded the production quality but also the artist's emotive acting, which brought depth to the abstract narrative.
"This was a beautiful piece of cinematic art and it's not even the Cinematic Ver.!! The voices and singing is an eargasm and song is warm yet dangerous. Scenes are just so gorgeous and Taehyung in every frame looks like a statue made by masters better than the literal ones!," a user wrote on X.
"girl this was a whole short film i was SAT," another fan mentioned.
"6 MINUTES OF THE GREATEST ARTISTRY IN EVERY SENSE OF THE WORD, TAEHYUNG YOU ARE INCREDIBLE WOAH," a person remarked.
The video's symbolism and open-ended nature have sparked widespread discussion, with viewers dissecting its layers of meaning.
More about BTS' Taehyung's latest releases and upcoming activities
V, who is currently enlisted in the military, recorded and filmed Winter Ahead before beginning his service. Moreover, a cinematic version of the song's music video is also scheduled to release on November 30.
As fans celebrate Winter Ahead, the artist is also set to bring festive joy with a new version of the classic White Christmas by Bing Crosby. Scheduled for release on December 6, 2024, this holiday offering follows his much-loved seasonal hits, Christmas Tree and Snow Flower.
The singer-songwriter was enlisted in the military in December 2023 in the Special Duty Team (SDT). He is scheduled to be discharged in June 2025 and will return to the spotlight with the group once all members finish their military service term.