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On July 2, 2025, BLACKPINK unveiled a new edition of their official light stick through the group’s verified Instagram channel, just ahead of their upcoming DEADLINE global tour on July 5th. The announcement arrived in the form of a short video clip, previewing the slightly reworked merchandise tied to their return to the live stage.
The revised version of the light stick introduces modest design changes. The heart-shaped tops are slightly expanded, and the sides now feature engraved details of BLACKPINK’s logo. Other aspects, such as the overall structure and lighting function, appear unchanged from the earlier model.
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The response to the reveal varied. Online users reacted in large numbers. Many pointed out the minimal adjustments and questioned the need for a re-release without any updates in the group’s music catalog.
"This cash grab scheme mind u some blinks will be buying this mess," an X user commented.
Fans were hoping for BLACKPINK's new music or its promotion, rather than a focus on merchandise.
"New music❌ new lightstick that looks exactly the same✅," a fan remarked.
"How abt they focus on release a new official album or smth instead," a netizen said.
"How bout some new songs instead of trying to squeeze more $ out of your fans," a person shared.
In other reactions, fans felt that the lightstick designs all looked the same.
"Y’all are pulling our legs right ? The design hasn’t even evolved much and you couldn’t use any 5 seconds from the new music ?? I’m starting to think there is no new music wth," a user mentioned.
"Special edition" and it's the same, a viewer noted.
"Girl this looks the exact same give us comeback teaser photos" another fan added.
BLACKPINK to launch DEADLINE tour with new track debut
BLACKPINK is ready to return on July 5, kicking off their global DEADLINE world tour and performing a fresh track live for the first time. YG confirmed the quartet will open the stint at Goyang Sports Complex, with back-to-back shows on July 5 and the next day.
This upcoming number will be the group’s first joint release since their 2022 album Born Pink. The members have gone solo since then, but this track marks their comeback as a full unit. The agency mentioned that numerous ideas were considered before settling on disclosing the track at the Goyang concert.
"There was a lot of discussion about how to release this new song, and we decided to first reveal it at the Goyang concert, which is the starting point of the 'DEADLINE' tour where we will be reunited with fans. We will officially announce more information about the release date soon," YG’s message read (per Star News).
A teaser video dropped earlier, showing Rosé calling the other three from an outdoor phone booth. The rest soon arrive, and the four ride off together in a car. The clip ends with them walking toward a stage, signaling the tour’s tone.
BLACKPINK's DEADLINE tour includes 31 stops across 16 major hubs. Stops include destinations like Tokyo, Paris, Los Angeles, Singapore, Milan, Chicago, Kaohsiung, New York, London, Bangkok, Toronto, Barcelona, and Hong Kong, among others.
