Ottogi’s Jin Ramen has recorded a 20% increase in overseas sales in the first half of 2025. As per South Korean media outlet Global Economics's report on September 9, 2025, this hike marks the brand’s highest international performance in 5 years. The growth is attributed to the promotional campaigns featuring BTS member Jin.The oldest BTS member has been officially appointed as the global brand ambassador for Jin Ramen on February 26, 2025. The singer's image appears on the packaging of the instant ramen and ramen cup noodles.These have been made available in Korea, the United States, Canada, China, Vietnam, Indonesia, and several other countries. Since then, his impact on the brand’s reputation has soon been reflected in consumer reactions as per the outlet.Online discussions and social media mentions of the ramen brand have increased significantly. The overlap between the product name and Jin’s stage name has attracted attention from fans worldwide, according to Global Economics.The brand recently expanded into Costco stores in California, where initial stock quickly sold out. The Korea Enterprise Reputation Institute further highlights the BTS members' brand power, ranking them first in the individual idol brand reputation index.As news circulates on social media, fans express their pride and excitement, celebrating the success of both the brand and their favorite artist. They highlight the tangible impact of his endorsement on consumer behavior and product popularity. One fan comments,"CF KING JIN IMPACT JIN OTOKI GLOBAL AMBASSADOR"JIN FACTS || ECHO 🎸✨️ @_LunarWolfJinLINKCF KING JIN IMPACT 🙌👑😍 JIN OTOKI GLOBAL AMBASSADOR #진 #방탄소년단진 #JIN #BTSMany fans share how the involvement of the oldest BTS member has influenced their choices. Some note that they began trying different flavors or seeking out the ramen brand in stores because of the idol's association with the brand. Many of them share stories of how his role as Ottogi’s global brand ambassador has inspired them to purchase the product for the first time.A Dream Of Spring @Arya_No1LINKI had never considered them before Jin became ambassador (I used to stick to the fire chicken ones) but now I like both the mild and spicy ones JIN OTOKI GLOBAL MODEL #JinxJinRamen #JinxOTOKILC⁷⚡️ @BE_Happier_BTSLINKI bought Jin ramen at Costco. A huge wholesaler here in the US & was so happy to see Jin’s packaging there. The next week I went back to get more, they were all sold out.Its the city of the flowers ⁷ @washere_ceeLINKIt became a staple in my pantry right after Jin became an ambassador so this is true😝 I even see it in local shops nowMany fans share that they either rarely eat ramen or have never considered the ramen brand before, but the singer’s involvement changes that. Social media has been filled with posts celebrating his impact.j 𖤐⁷ @moonIunatikLINKit's true, i bought it for the first time this year because jin was endorsing it lolkass⁷ @uarmykassLINKwell, as someone who doesn’t eat ramen, I finally decided to try it because he endorsed it (and then cooked it with heeseung’s recipe 😋)Bananananya⁷ @_tatamiccLINKCan testify its true because never knew about until he became the ambassador. And it tastes also good. Win win!!BangtanDodgers⁷👻|⟭⟬E ARE B⟬⟭CK @BangtanDodgersLINKKim "Sold out worldwide" Seokjin! 👑Ottogi expands global reach as BTS Jin's campaign boosts international salesAn Ottogi representative talked to Global Economics on September 9 about the company's significant rise in global interest in Korean food. The representative noted,“Since the Jin campaign began in earnest in April, our overseas sales in the first half of this year have grown by approximately 20% year-on-year. We anticipate continued growth in interest and demand.”As per the South Korean media outlet, Ottogi’s global strategy varies by region. The company has focused on expanding its retail presence in the United States, including a launch at Costco.As per the report, Jin Ramen cups have been initially stocked at 64 stores in Northern California. However, rapid sellouts have prompted a doubling of supply and plans to expand to southern regions later in the year. Analysts note that the Costco launch has helped build brand recognition and trust among local consumers.In Southeast Asia, the company is also reporting steady growth. Its Vietnamese subsidiary increased sales from 45.2 billion won in 2021 to 84.1 billion won last year, supported by halal certification and products tailored to local preferences. View this post on Instagram Instagram PostAccording to the report, growth performance data states that overseas sales in the first half of 2025 have reached 196.3 billion won. Overseas sales grew by 18.3% compared to the previous year, accounting for 10.8% of total sales. It marks the highest overseas contribution in 5 years.Previously in 2024, overseas sales increased 8.7% to 361.4 billion won. An industry insider notes to Global Economics that the campaign with the BTS vocalist is strengthening Ottogi's global brand presence and the growing interest in Korean food. As per them,“The BTS Jin campaign is not only delivering short-term results, but also enhancing brand competitiveness through global marketing and content strategies. The continued expansion of the K-food market, combined with the global spread of K-content, is expected to sustain this growth.”In other news related to the Super Tuna singer, on September 8, 2025, he received the Choice Individual Award at the Fact Music Awards 2025.