"The most in demand artist"- Fans celebrate as BTS' Jin adds Lucido L to his growing list of brand ambassadorships

On September 16, Japanese haircare brand Lucido-L officially announced BTS' Jin, aka Kim Seok-jin, as the new ambassador for its new Re: (R.E.) series. The brand introduced its latest line of products with Kim serving as the face of the campaign. To celebrate the collaboration, Lucido-L released an advertisement film and posters featuring the BTS idol.

The announcement follows a teaser released on September 12, when the brand shared a blurred poster hinting at the partnership. Along with the official campaign launch with two posters, Lucido-L shared a 30-second advertisement starring the BTS member.

They also released a 1-minute 31-second behind-the-scenes video across their social media platforms. Additionally, a 30-second personal message from the idol was uploaded to the brand’s official YouTube channel (@mandomlucido-l1804).

This collaboration has expanded Kim’s extensive portfolio of brand partnerships. With Lucido-L joining his roster, the BTS member now endorses 11 brands, including Gucci, Fred jewelry, Ottogi, LANEIGE, and more.

Following the official announcement of the collaboration, fans took to social media to celebrate the news, praising the singer's growing influence in the fashion and beauty industries. The new brand deal reinforced his position as one of the most sought-after celebrities in the industry for fans. One of them commented,

Fans were amazed by the idol's ability to stay dominant in multiple areas at once, from high-end fashion to both domestic and international endorsements. They pointed out that he managed all this while still reaching impressive milestones in his music career.

Fans also shared humorous takes on the vocalist’s new ambassadorship, joking about his constant involvement in new projects and brand partnerships. Others praised his nonstop work ethic, global popularity, appearance, and marketability, noting his impact and popularity in Japan.

BTS’ Jin expands solo brand portfolio, becomes face of Lucido-L Re: series

In the promotional message released by Lucido-L, Kim greeted fans and spoke about his experience filming the commercial for the Re: Series. He said,

"Good morning. This is Jin from BTS. The CF (commercial film) for the Lucido-L Re: Series, for which I serve as ambassador, has been completed. During the shoot, my hair was filmed from different angles and poses to capture the image of hair restored by the Re Series. Be sure to check out my shiny hair! Please look forward to it."

While announcing the idol as the new ambassador, Lucido-L praised his global influence and personal charm. The announcement stated,

"As a global star, JIN has influenced the world with his expressive performances, while always demonstrating his own unique charm with his approachable humor and warm personality. His positive attitude of letting his individuality shine through coincides with Lucido-L's philosophy of "enjoying your own unique hairstyle freely."

The BTS member in the CF (Image via YouTube/@mandomlucido-l1804)

Since completing his military service in June 2024, the eldest BTS member has stayed highly active in the commercial and branding world. The singer has collaborated with a wide variety of brands across different industries, including food, beauty, luxury fashion, high-end jewelry, and more. He has also launched his own liquor brand, IGIN, further expanding his business pursuits.

Here is the complete list of Kim's solo brand collaborations:

IGIN
Gucci
Fred Jewelry
Alo Yoga
LANEIGE
OTOKI Jin Ramen
DONGWON Tuna
Dolby Atmos
GelatoPique
Visit Seoul
Lucido-L

The new Lucido-L Re: series commercial starring the idol will premiere online on September 17, as per the website of Lucido-L. It will begin airing nationwide on terrestrial TV starting October 14. In addition to the commercials, Lucido-L will run a special campaign from October 14 to November 30 called “Win Original Lucido-L Jin Items! Receipt Entry Campaign.”

Customers can enter by purchasing two or more eligible products and uploading their receipts on the campaign website, according to Lucido-L. Prizes include limited-edition items like a shampoo brush with a Lucido-L Jin postcard book, a Jin sticker, and an assortment from the Re: series.

Lucido-L states that the Re: series is designed to promote “re-styling beauty,” focusing on repairing hair from both inside and out, reducing frizz and damage, and shaping hair at its core. The product line includes shampoo, treatment, hair mask, hair oil, and hair milk, featuring a fresh and luxurious scent that combines sweet osmanthus and grapefruit.

About the author

Adrija Chakraborty is a writer at Sportskeeda with a Master's degree in English literature, which provided her with a strong foundation in research, analysis, and writing. Currently, she covers all things K-drama trends. In school, Adrija served as an editor for her school magazine and has published many stories that received delightful responses.

Adrija's passion for pop culture, especially K-pop and K-dramas, developed during her university years. Writing blog posts and articles on these topics, which received positive feedback, helped her build a portfolio and opened doors to opportunities in the pop culture writing industry. This also allowed her to combine her academic background with her love for K-pop and K-dramas.

Accuracy is key for Adrija, and she maintains this by thoroughly researching and cross-verifying information from multiple credible sources.

Adrija loves BTS, whom she admires not only for their music but also for their resilience, passion, and dedication.
In her free time, Adrija enjoys watching K-dramas, reading books in different languages on various topics, singing, painting, and cooking.

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Edited by Adrija Chakraborty