On September 12, 2025, K-pop girl group aespa performed their new single Rich Man on Good Morning America, marking their third appearance on the popular U.S. morning show. Unlike their earlier stages, which were praised for strong performances, this one drew widespread criticism.Clips shared online showed Karina, Giselle, Winter, and Ningning performing without backup dancers, leaving the stage looking bare in key moments. Netizens also claimed the choreography seemed off and accused the group of lip-syncing. The performance came just a week after aespa released their sixth EP, Rich Man, on September 5, 2025.Despite the backlash, some defended the group, noting that live morning shows often allow little rehearsal time and can involve unpredictable technical conditions. Fans also compared the stripped-down stage to aespa’s large-scale concerts in Korea, where stronger production usually amplifies their performances.Netizens took to social media to express their opinions on the latest performance. Some called it "embarrassing," with one X user, @bubbabunnykoo, writing:"this is embarrassing to watch."A @bubbabunnykooLINK@mikrocosmosis this is embarrassing to watch😭Others described the show as uncomfortable to watch and a disappointment.s 🌸 @mizumonogramLINKAt some point yall are gonna have to stop blaming the choreos and start blaming their complete lack of stage presence and inability to dance, this is terrible 😭mj❤️‍🔥 @antiherorsLINKevery time i see rich man's choreography, it's worse than the lastsoy @zolaztique00LINK@bunstawberry @aespa_official @GMA It's not even the choreographer. A good dancer could make any choreo decent or, in best cases, absolutely make slay. But, needless to say, aespa doesn't have the best dancers in kpop.Alice-Jane @AliceJa35639897LINK@bunstawberry @aespa_official @GMA SM planned this badly but let's be real, Karina also did not execute this well. Aespa's stage presence is seriously still so lacking and the unclean dance moves do not help.Meanwhile, others pointed to poor camerawork and lighting as additional reasons the broadcast lacked impact.Andy @J0J0POSELINKperformances at american talk shows always expose how mid most kpop groups are without all the stage props, lighting and good camera workRED @_bitchgtfoLINKno hate just what tf happened to aespa performance on gma? it's giving highschool performance like this is one of the worst performance of kpop artist in western show ever.니자 @NizzaCassieLINKThis what i thought abt all of the coment abt aespa's perf in gma. They should prepare another different chreography with no backup dancer. This move is ugly bcs it is supposed to be with backup dancer. They should have different move with no backup dancer.More on aespa’s Rich Man, promotions, and activitiesaespa's latest album quickly surpassed one million sales in its debut week, becoming the best-selling female K-pop album of the year. An English version of the title track was also released on the same day as the Good Morning America stage. It further boosted their presence in the U.S. market.This was not the group’s first time on Good Morning America. The group previously performed Better Things in 2023, where the stage drew more favorable attention for its sharp choreography and camera work. Their latest appearance, by contrast, sparked debate over staging choices and presentation.aespa @aespa_officialLINKaespa 에스파 〖Rich Man (English Ver.)〗 1. Rich Man (Feat. @SEVDALIZA) 2. Rich Man (English Ver.) Listen now on your favorite platform 🎧 #aespa #æspa #에스파 #Sevdaliza #RichMan #aespaRichManOutside of television, aespa is currently on their SYNK: aeXIS Line world tour. It kicked off in Seoul with three sold-out shows in August. The tour is set to continue through Japan, Bangkok, and Hong Kong into early 2026, further expanding their global reach.The group has also kept up a busy schedule beyond touring. In July, they collaborated with PUBG: Battlegrounds on the track Dark Arts, and in August, they headlined KCON Los Angeles. These collaborations showed their versatility on international stages.In addition, the quartet have maintained a strong profile through endorsements, variety show appearances, and their recognition at Billboard’s Women in Music Awards earlier this year, where they won Group of the Year.