"This is a good week for my wife's boyfriend": Elliotte Friedman quips about his almost 20-hour screen time during NHL trade deadline week

Elliotte Friedman is one of the most popular insiders in the world of hockey. For years he has provided thorough and accurate coverage during the trade deadline. This year was no different for the Sportsnet analyst, who covered some of the most important deals.

Deadline day was busy for Friedman with Brad Marchand being traded to the Florida Panthers and Mikko Rantanen penning an extension with the Dallas Stars after completing his trade from the Carolina Hurricanes the previous day.

The NHL Network's media crew followed the 54-year-old on the NHL trade deadline on Saturday in a short documentary. The video covered his entire day, from 7 a.m. until 3 a.m. the next morning. The production crew inquired about his screen time and the analyst showed his phone, which revealed he spent nearly 20 hours.

"That number makes me feel pathetic really. That's why I always say this is a good week for my wife's boyfriend." [1:16 onwards]

Elliotte Friedman is married to Steph, who previously worked as a television producer. The pair have been married since 2009. She has an active social media account where she shares simple cooking solutions.

The couple also share a son named Max.

Elliotte Friedman's Sportsnet and rival TSN's viewership war post trade deadline day

Hockey culture in Canada extends beyond scheduled games. Its coverage turns into a competition between various media houses, with Sportsnet and TSN engaged in the biggest television rivalry.

After the trade deadline, both channels claimed viewership victory. Sportsnet disclosed that more than 1 million Canadians tuned into their coverage, which featured Kevin Bieksa and Paul Bissonette.

Soon after, TSN said they had a viewership of 1.2 million and claimed it was 24% more than their nearest competitors. Their coverage featured insiders Darren Dreger, Pierre LeBrun and Chris Johnston among others.