Logan Paul reveals PRIME flavor designed by Kim Kardashian and Kanye West's son Saint West

YouTuber and co-founder of PRIME Energy, Logan Paul, revealed a new PRIME energy drink flavor inspired by Kim Kardashian's son Saint West, who is apparently a big fan of the brand. As per Paul, this happened when he sent a couple of limited edition PRIME flavors to the Kardashians, which yielded a response from Saint. The latter had shared ideas in the form of hand-drawn letters.

Paul initially sent over the limited edition flavors after seeing a post of Kim Kardashian and her son posing with a bottle of the energy drink.

That said, not everyone will be able to get a hold of this flavor, since PRIME made only one case, inspired by Saint's drawings. Logan subsequently sent it to the Kardashians.

Logan Paul had previously acknowledged and thanked Kim for promoting his energy drink back in 2023, claiming she was "gracious" for providing such invaluable exposure to the brand.

For more context, PRIME is an energy drink brand created by Logan Paul and KSI, two popular social media influencers. They launched it under the PRIME Hydration brand, aiming to offer a better-for-you option compared to typical energy drinks.

As of November 2023, the brand sold over 1 billion bottles. This milestone was achieved just 22 months after the brand's launch. Thanks to Logan Paul and KSI's massive online followings, the drink quickly gained popularity and became a hit among fans.

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A brief history of PRIME, a brand founded by two Logan Paul and KSI

PRIME was released by Logan Paul and British YouTuber Olajide "KSI" back in 2022. The two have massive followings and come from distinct geographical locations. This coupled with their history as boxing rivals, generated massive hype around the energy drink across the world.

The initial launch included flavors like Blue Raspberry, Tropical Punch, and Lemon Lime. The drinks were formulated with a blend of caffeine, electrolytes, and essential vitamins to provide a balanced energy boost.

The initial flavors of Prime included Blue Raspberry, Tropical Punch, and Lemon Lime (Image via Ubuy.co)

PRIME exploded in popularity, primarily due to the brand's online presence across Instagram, X, and TikTok. In 2022, kids and adults alike would pay exorbitant, off-market prices to get their hands on this new drink.

The company has also managed to incorporate some high-profile collaborations. Recently, streamer IShowSpeed joined the PRIME team. Football player Erling Haaland also hopped on board as an ambassador.

MMA fighter Israel Adesanya is also part of the PRIME team (Image via drinkprime.com)

PRIME has also collaborated with other companies and sports teams, like English Premier League team Arsenal FC and the National Basketball Association's Toronto Raptors.