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YouTube star Jimmy "MrBeast" was recently accused of using AI in the production of his latest YouTube video, World's Fastest Car Vs Cheetah! The video depicted many athletes competing with wild animals in Herculean tasks, such as a tug-of-war between a lion and strongman Brian Shaw.
The video's release coincides with continuing scrutiny regarding MrBeast's recently launched and subsequently discontinued AI-powered thumbnail generation tool, which had sparked considerable debate after its release. Now, speculation that MrBeast is making use of AI to create his new video's thumbnail has gone viral online, spawning its own thread on Reddit under r/YouTube.
MrBeast faces criticism for allegedly making use of AI in his latest video
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YouTube star MrBeast has been the target of public ire after his AI tool, released in June 2025, made waves online for its extensive features. This included utilizing other creators' existing thumbnails to make a modified thumbnail using prompts or even taking "inspiration" from multiple thumbnails to generate a similar one.
However, many netizens had expressed concerns about the ethicality of using such a tool and its $79.99 price tag upon release. With mounting backlash, MrBeast eventually removed the tool altogether. He also announced that he would be hiring a "thumbnail artist" to create his video thumbnails to show artists that he cares.
However, MrBeast has seemingly continued to utilize AI to create his thumbnails. The case in point is the thumbnail of his latest video, which showcased a cheetah running next to an F1 car.
Eventually, MrBeast ended up changing the thumbnail, now making it so that it depicts a side angle of both MrBeast and the cheetah, with the former being inside a supercar and looking at the camera.
MrBeast's AI tool had received backlash from other YouTubers, such as gaming YouTuber Sean "Jacksepticeye," who was quite unimpressed with the world's most subscribed YouTuber making use of his channel's signature logo in the promotional video for the now-discontinued AI tool.
