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Q. What sort of community and audience engagement are you expecting from this partnership with respect to your upcoming tournaments?
Ishaan Arya: The idea behind Streamcoi is to understand the audience better and what types of content and campaigns are more effective so we can continue to tweak and improve how we engage with content creators with our partners.
Q. Speaking of upcoming tournaments. The Esports Club has recently announced their next Valorant tournament, which is being labeled as “India’s Largest Valorant Event” so far. Though not much has been revealed about it, can you tease some of the things that fans can expect and how integral Streamcoi will be in the proceedings of the event?
Ishaan Arya: We’re incredibly excited about our next event! By now, you know it’s called The Esports Club Gauntlet, which will be the largest Valorant event in the region that will help provide competitive opportunities for players across all tiers of competition.
We’re going to be using Streamcoi to help our partners drive up conversions for their esports partnership campaigns while also studying the interest and results of the various ad campaigns to continue to improve and run meaningful brand integrations, rather than just putting on logos for partners.
Q. The Esports Club has a tournament hosting platform that has created tournaments in Valorant since the very first month of its official launch. Now, after almost a year of the shooter’s release, how would you say views, monetization, and community participation improved from the very first AMD Valorant Cup to the very recent Ultimate Boss Fight?
Ishaan Arya: Valorant has seen phenomenal growth over the past year. In fact, it’s pretty exciting to be announcing our next event exactly 12 months after our foray into Valorant. Our upcoming announcement will be a testament to how popular Valorant has become in the region and the kind of relationship The Esports Club shares with the competition in the community.
We firmly believe that for an esports ecosystem to grow and thrive, there needs to be constant opportunities for players at all tiers, from amateur to pro esports. While influencer/streamer-driven events are undoubtedly great for visibility, it’s not something that serves the average gamer or the esports community.
Q. What’s in store for fans of The Esports Club? What can they look forward to in the near future?
Ishaan Arya: We’ve got a lot of exciting stuff planned for the year, and, as you can imagine, the players and fans are at the center. The Esports Club Gauntlet for Valorant is, of course, going to be the crown jewel of our esports campaigns for the year, but that’s not all.
We’re going to have regular monthly invitational events for various games like Valorant, Call of Duty: Warzone, Apex Legends, and PUBG PC, to name a few. We also intend to officially branch into the mobile ecosystem this year with events across Garena Free Fire, Battlegrounds Mobile India, Apex Legends Mobile, and, hopefully, Wild Rift and the rumored Valorant Mobile.
