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As seen in Hell in A Cell pay-per-view, Bray Wyatt interrupted Dean Ambrose during his match against Seth Rollins, costing him the opportunity to pick up a win against Mr. Money In The Bank.
However, re-introducing Bray Wyatt into a feud with the Lunatic Fringe was pre-planned by the WWE officials since a while ago before it actually occurred in the main event of the PPV. The idea behind the new Bray Wyatt is to make him creepier and scarier. We’ve noted that he’s penciled in for some main event feuds.
Speaking of Hell In A Cell, there was no decision made on which match would be closing the show regardless of Wyatt making a surprise entrance. They weren’t too confident on putting Seth Rollins and Dean Ambrose over John Cena and Randy Orton. But they went ahead with that anyway but it said a lot backstage.
