“I’m attracted to beauty and love”: $45M worth Deion Sanders opens up about his unique way of dealing with online criticism

Since last year, Colorado head coach Deion Sanders has been a trending entity in the college football world. While his remarkable debut with the Buffaloes brought in a lot of positivity and love, the disappointing 4–8 season subjected Coach Prime to severe criticism as well.

As many people know, Deion Sanders is great at encouraging people. With his frequent motivational posts on social media accounts and fired-up pregame speeches, the 2x Super Bowl champ knows how to avoid the noise and turn it into something productive.

Talking about handling the pressure and bypassing the online hate in a recent episode of All the Smoke podcast, $45M worth Deion Sanders (as per celebrity networth) stated:

"see most people focus on the hate I focus on the love cuz l'm getting love nine out of 10 now I'm not attracted to ignorance or adolescence I'm attracted to beauty and love and the special things of life so although I may see it I may not respond to it because now I'm giving you a stage I'm giving you a platform and I ain't built like that" (Timestamp 33:00)

Deion Sanders has long term plans in Colorado

Even though parents and recruits have been skeptical about Coach Prime's tenure at Boulder, the veteran star seems pretty clear about his motives. After Shedeur and Shilo Sanders move to the next phases of their professional careers, he still intends to lead Colorado for a much longer period.

From almost being gifted a humongous mansion to reaffirming his words in interviews, Coach Prime has left every possible sign to make his fans believe and not lose hope after the 2025 NFL Draft.

Deion Sanders opens up about future at Colorado after sons Shedeur and Shilo

In the same podcast, he made a bold statement in response to these accusations.

"Most people ask me, what you're gonna do when they out, you know, you're going to pro together. I said, you know, what? A real father leaves his sons, he don't follow. So I'm good. I'd be him and i aint going anywhere. Straight. I love Boulder, Colorado, and I cannot wait today, going to the NFL and do their thing. But I'm not following my kids nowhere I lead my kids places.

It will be interesting to see how Coach Prime elevates the current Buffaloes to a championship-contesting side if at all Sanders plans to stay for a long period of time.