Heera Group of India to sponsor T10 Cricket League

Cricket's very own 90-minute contest, the newly introduced T10 Cricket League, will be sponsored by Hyderabad's Heera Group. The partnership was formally announced at an event in Hyderabad, on 2nd of December.

The launch event was attended by India's Dalip Singh Rana, the popular WWE wrestler who goes the ring name 'The Great Khali.' The league will feature the likes of Shahid Afridi, Virender Sehwag and Eoin Morgan.

The T10 cricket league promises to bring thrill and excitement, as the entire 10-overs-a-side tournament will last just four days, from December 14 to December 17.

Six franchises - Punjabi Legends, Pakhtoons, Bengal Tigers, Team Sri Lanka Cricket, Maratha Arabians and Kerala Kings - will be seen in action for a full four days with no break at all.

Speaking at the event, Dr Nowhera Shaik, Founder & CEO Heera Group, said it was an honor for his group to be associated with the league.

"As a business group, we have always backed innovative ideas. That has been a hallmark of our approach to business. So when this concept came along, I was keen that we get associated with it, as we ourselves come from the land where cricket is followed passionately."

The brain behind the concept, Shaji-ul-Mulk, who is also the chairman of TCL and a member of the Emirates Cricket Board, was also present at the event in India and said: "Since the advent of T20 cricket, I always felt that there could be something else that our sport could offer the world. It was then that I sat down to discuss with my team. We came up with the thought that cricket needs to match the best sporting action in the world. Most of these sports last no more than 90 minutes.

"We need to evolve with times and nothing should signify this better than giving a product to the fans that they can relate to. So here we are after months of planning to finally unveil to the world, our dream," added Mulk.