Jake Paul is no stranger to making audacious bets and challenging opponents. On the latest episode of his podcast BS w/ Jake Paul, uploaded September 8, the American content creator was seen extending a gutsy proposal to his long-time nemesis JJ "KSI."The duo has been beefing with each other off-late, but their rivalry dates back to as early as 2018.While speaking to elder brother Logan Paul about KSI in an interview session, the former Team 10 member proposed that if he were to defeat the British YouTuber in their highly anticipated fight next year, he would claim half of JJ's Prime equity:"If I win, I take half of your Prime equity."Happy Punch@HappyPunchPromoJake Paul wants to be the third owner of Prime if he beats KSI in 2023 🤣[: BS w/ Jake Paul]7116128Jake Paul wants to be the third owner of Prime if he beats KSI in 2023 🤣[🎥: BS w/ Jake Paul] https://t.co/WwkPgtIEOCLogan Paul reacts to Jake Paul's audacious betTo complete the bet, Jake even offered half of his equity in his micro betting company Betr, which he released a few weeks ago. Speaking to Logan, the American boxer-cum-influencer said:"Winner takes all, and I get half of your Prime equity, but if you beat me, you get half of my Betr equity."Logan, who was on the other end of the microphone, said:"Oh my god, are you insane?"(Timestamp: 13:16)Incidentally, Prime Hydration was started by Logan Paul and KSI in January 2022. Although it was initially only available in the USA, in July 2022, the company launched itself in the UK.According to the Sidemen member, the company's goal was to rival competing drinks enterprises such as Gatorade, Lucozade, and even Coke and Pepsi.Their business has been a smashing success, with the organization bringing in tons of revenue. In August 2022, the duo announced that their company would sponsor Premier League club Arsenal as their hydration partners.As for the challenge put forth by Jake, KSI has already responded to the chicanery by tweeting:ksi@KSI@HappyPunchPromo Notice he said “if” . He don’t even believe in himself11632113@HappyPunchPromo Notice he said “if” 😂😂😂😂😂😂. He don’t even believe in himselfFans react to proposalViewers have already shared their reactions to the fiasco between the two. With the Englishman already proposing to fight Jake at Wembley Stadium in 2023, fans have remained on their heels.Here are some reactions on Twitter:Elchapo@Elchapo996@HappyPunchPromo Bros been jealous of Prime this whole time3933@HappyPunchPromo Bros been jealous of Prime this whole time😂Ibrail@Ibrail10@HappyPunchPromo And jj take half of mvp sound like a good deal64@HappyPunchPromo And jj take half of mvp sound like a good dealArson_Al@ArsenalXxnanfxx@HappyPunchPromo Even if Jake becomes the third owner of Prime1.JiDion would leave PrimeSquad2.Arsenal would shut down the sponsorship deal3.Prime sales would drop 95% and possibly bankrupt4.Jake would probaly ruin Prime14@HappyPunchPromo Even if Jake becomes the third owner of Prime1.JiDion would leave PrimeSquad2.Arsenal would shut down the sponsorship deal3.Prime sales would drop 95% and possibly bankrupt4.Jake would probaly ruin PrimeA-XIX❄️@RmBenjiG@HappyPunchPromo Thats MAD lmaoo thats bigger than Jakes career29@HappyPunchPromo Thats MAD lmaoo thats bigger than Jakes careerMore KSI@moreKSI@HappyPunchPromo I don't care what level of confidence you have of winning. DO NOT MAKE THAT BET @KSI I don't care what Jake says, what fans and haters say. Just don't do it2@HappyPunchPromo I don't care what level of confidence you have of winning. DO NOT MAKE THAT BET ‼️ @KSI I don't care what Jake says, what fans and haters say. Just don't do it https://t.co/G7HEmSDRqsA-XIX❄️@RmBenjiG@HappyPunchPromo Thats MAD lmaoo thats bigger than Jakes career29@HappyPunchPromo Thats MAD lmaoo thats bigger than Jakes careerFNRaw_Flash@FnrawFlash@HappyPunchPromo So you want to risk possible toxic work space between a three sided ownership? Logan and JJ work good together they agree on a lot, but if you add Jake he’ll just pull the brother card and Logan won’t know whether to follow his brother or his og partner. This wouldn’t work801@HappyPunchPromo So you want to risk possible toxic work space between a three sided ownership? Logan and JJ work good together they agree on a lot, but if you add Jake he’ll just pull the brother card and Logan won’t know whether to follow his brother or his og partner. This wouldn’t workBoba Fett@BobaFettA0050@HappyPunchPromo Bro wants some of a success business because he has none169@HappyPunchPromo Bro wants some of a success business because he has noneDonovan@Donovanjixt@HappyPunchPromo Of course Jake wants part of something without doing any of the work. Like his opponents in the ring that have been fighting for 2 decades and he wants to take all of their credit when they are one foot out of the door towards retirement6@HappyPunchPromo Of course Jake wants part of something without doing any of the work. Like his opponents in the ring that have been fighting for 2 decades and he wants to take all of their credit when they are one foot out of the door towards retirementKristian Sturt@Kristian_Sturt@HappyPunchPromo As he doesn't have anything nearly as valuable if JJ wins Jake Paul has to retire from all social media.2@HappyPunchPromo As he doesn't have anything nearly as valuable if JJ wins Jake Paul has to retire from all social media.ebrahim♤@moderngalactico@HappyPunchPromo Jake's career is speckle compared to Jj's achievements why does pRbLm ChiLd think he can pipe up15@HappyPunchPromo Jake's career is speckle compared to Jj's achievements why does pRbLm ChiLd think he can pipe upThis is not the first time Jake Paul has made an outrageous bet before a fight. He compelled Tyron Woodley to get a tattoo of his name on his fingers after he lost to the influencer.Against Tommy Fury, the American challenged the boxer to alter his social media name to "Tommy Fumbles" if he were to lose.