Sidemen perform “Christmas Drillings” in the middle of London as fans swarm in

Yesterday, Sidemen took to the streets of central London in an open-top bus to promote their song Christmas Drillings. This was done to propel the tune to the number 1 spot in the UK official charts. Clips of the journey were recorded and shared on social media by the group and fans on the streets.

The UK YouTube group has been ever-present in the headlines since releasing their Christmas parody song. The piece has since been promoted as part of a charity drive. All revenue collected from iTunes and Amazon sales will go to a charitable organization.

For those unaware, the song was recorded as part of their popular weekly series Sidemen Sunday. The parody song had a total budget of £100K, which featured vocals from the likes of JJ "KSI," Vik "Vikkstar123," Tobi "TBJZL," and Jamie "Jme."

Sidemen try to take their song to number 1 spot in official charts

The YouTube group has been gung ho of late in hopes of seeing their song reach the number 1 spot on the Official UK charts. To give it a final few pushes, the song makers took to London to achieve their targets.

Clips involving the open bus went viral across the internet, with both chasing fans and bystanders recording incredible scenes. Here are some of the clips:

Fans recorded their journey as the group made their way through the famous London Bridge:

Many swarmed in to get a glimpse of the parade, making the streets almost impenetrable:

For those wondering, the song presently ranks at the number 41 position after jumping a whopping 58 places from last week. The top three on the list include Wham's Last Christmas, Mariah Carey's All I want for Christmas Is You, and Raye's Escapism.

In addition to the charitable donations, Sidemen member TBJZL announced that he would let KSI shave off his hair if Christmas Drillings was to chart at the much-coveted number 1 spot.

"They deserve the Christmas number 1" - Fans share their reaction to the open bus parade

Fans shared their reactions to the incredible scenes that followed on their way to the open bus parade. Viewers took to their socials to state that the song should reach the number 1 spot.

Christmas Drillings was not the only song that Sidemen released earlier this month. In addition to having a budget of £100K, they allotted £100 for another parody song. Both music videos are available on their second channel.

About the author

Shreyan is an esports and gaming journalist at Sportskeeda, focusing on streamer content. He holds a Master's degree in English Literature, and journalism was the most logical next step for him. Although titles like FIFA 08 and GTA San Andreas acted as the catalyst for his love of video games, the exponential growth of the streaming community also propelled his interest in the genre. He also has a prior work experience of 2 years.

Shreyan considers factual and accurate content to be the most important as a creator and a reader. He ensures this by double checking every piece of information in his articles and sourcing it from streamers directly rather than depend on third parties. His works have caught the attention of the heavyweights, with the PR team of Sidemen (a YouTube group he’s been following since his teenage days) and Chess.com reaching out to him for sending exclusive press releases.

Shreyan would love to drop into the virtual world of FIFA/EA FC and explore it further but, he would recommend playing Red Dead Redemption 2 to gaming skeptics for its top-tier gameplay, story and characters. During his downtime, he enjoys balancing his interests in reading, watching films and sports, and of course, playing video games.

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