Tyler "Ninja" unveiled his rebrand on Twitter today. The rebrand features a new logo for the streamer, which follows contemporary designs and trends of minimalism.The new logo received mixed reviews from fans, with some arguing in favor of the clean design. Others deemed the logo as a downgrade while comparing it to other brands on Twitch.Ninja@NinjaSame Ninja... new branding 2:00 AM · Apr 19, 202210619346Same Ninja... new branding 💎 https://t.co/RvSKoSlx0YNinja's new branding receives mixed reviewsBlevins posted a 48 second video on Twitter showing off the newly designed logo for his brand. The most prominent feature is the blue spiked icon, representing the blue hair the streamer was synonymous with during his initial rise to fame.The Fortnite streamer is one of the biggest names on Twitch. Naturally, when a change like this is implemented, people will have a wide range of opinions. Many of his fans and peers liked the change. The design seems modern, clean and innocuous at first glance. However, others criticized it as generic, comparing it to the logos of other brands on Twitch, such as OTK and Twitch Prime.Others expressed their disappointment with the implementation of the rebrand itself, preferring the sharper logo style of his previous branding. Many directly compared the new logo to the previous one, calling it a "downgrade."There was some confusion about the font used in the logo as well. The lowercase "a" caused some people to think that the logo read "Ninjoi."There's always a risk with making changes to a brand that works. Ninja is about as much of a "name-brand" as Twitch streamers get, with over 17 million followers and a large presence on both digital and traditional media. He is one of the first gamers to truly become a household name.Ninja@Ninja3:55 AM · Apr 19, 20221752💙 https://t.co/pn5VGNUsCIFan's react to Ninja's rebrandMany fans and fellow streamers took to the streamer's Twitter announcement to express their approval of the new logo.timthetatman👑@timthetatman@Ninja W2:31 AM · Apr 19, 20226141@Ninja Wdk@dakotaz@Ninja Love minimal3:02 AM · Apr 19, 2022118@Ninja Love minimalXSET Ceice@Ceice@Ninja so fire2:23 AM · Apr 19, 202224@Ninja so fireOthers noted that the logo seemed familiar, comparing it in memes to Twitch Prime and OTK's logo. Some even compared the blue-haired logo to the Sydney Opera House.Owl@R1SlNG@Ninja Fixed it2:09 AM · Apr 19, 20224919@Ninja Fixed it https://t.co/bNQHZKnH1hRillo@rillotv@Ninja Ninja logo vs Twitch Prime logo 🧐 coincidence?(W btw grats on the re-brand!)2:03 AM · Apr 19, 202276@Ninja Ninja logo vs Twitch Prime logo 🧐 coincidence?(W btw grats on the re-brand!) https://t.co/9zbriJ4AyiFans who were disappointed with the rebrand consistently called it a downgrade, offering side-by-side comparisons to the streamer's previous logos. Many questioned if there was even a need to rebrand at all, saying that they liked the previous logo better.Kadaddle@ImKadaddle@Ninja Respectfully, this is one of the worst rebrands I've ever seen2:40 AM · Apr 19, 20227389@Ninja Respectfully, this is one of the worst rebrands I've ever seen https://t.co/zg9WFX5yLZMatt@NameeIsMatt@Ninja What was wrong with the old logo? Just curious to know why the change is all. They both really awesome2:16 AM · Apr 19, 20223@Ninja What was wrong with the old logo? Just curious to know why the change is all. They both really awesomejen@makunijiiro@Ninja the font is a huge downgrade… feels so much less original? less interesting? but at the end of the day it is your business2:20 AM · Apr 19, 2022119@Ninja the font is a huge downgrade… feels so much less original? less interesting? but at the end of the day it is your businessmeg.@MeganWellsbury@Ninja Downgrade lmao2:24 AM · Apr 19, 202222@Ninja Downgrade lmaoWhile some fans may not like the new logo right now, it is likely that many of them will grow accustomed to it with time.