TikTok is at it again.
Barely have people recovered from the scars of the ominous Benadryl Challenge that another dangerous challenge has emerged to take its place on this application.
This time around, people are recklessly throwing their babies off camera and then ridiculously twerking. In this alarming new trend which has gone viral, viewers witness parents and older siblings toss their babies aside as they go on to dance to 'Baby' by Blueface, which is presumably a song about abortion.
This trend has now gone viral and poses a significant risk, as the 'perpetrators' don't even bother checking whether their baby has landed safely or not.
This has now led to outrage online as several from the community have called out TikTok for propagating such toxic challenges and going to any lengths just for the sake of social media clout and likes.
TikTok and challenges: A match made in hell
The trend seems to have stemmed from American rapper Blueface's song 'Baby', where the following lyrics can be heard being played on loop:
"No baby, we can't have the baby."
"If you don't take this plan B, b***h, it's plan C."
What's even more surprising is the fact that the artist, Blueface himself, has been promoting the challenge on Instagram with captions such as 'Grab da nearest baby' and 'Plan C':
In a recent video released by Jeremy Habley, aka TheQuartering, he comments on the problematic nature of TikTok challenges:
"Clout, internet fame, these are fleeting... most people don't know how to capitalize on it or monetize it, and they just know that a bunch of people watch their videos and that makes them feel good."
"How many takes did they even have... it's disgusting. I just wish society was better."
He then goes on to speak about another viral challenge in which parents throw cold water on top of their baby:
"Why is it just called a challenge, this is just called being an awful human being. Why are you doing this? It's just pathetic. It's sad and bad parenting."
Benadryl calls for the online challenge to be stopped immediately
A company spokesperson from Benadryl had the following to say about the 'online challenge':
“The health and safety of people who use our products is our top priority. This online “challenge” is extremely concerning, dangerous and should be stopped immediately. BENADRYL® (diphenhydramine) should only be used as directed by the label. Abuse or misuse of this product can lead to serious side effects with potentially long-lasting or even life-threatening consequences. All medications should be kept out of the reach of children at all times.
As soon as we became aware of this dangerous trend, we contacted social media platforms to have the content removed. We posted safety information on our Benadryl.com brand site and communicated with our retail partners and our industry trade associations to inform them about the “challenge” and our actions to stop this behavior from spreading. We are continuing to monitor and work with safety teams at the various social media platforms to remove dangerous content.”
Check out some of the reactions online as people expressed outrage over this dangerous new TikTok trend:
Published 24 Sep 2020, 16:37 IST