In today's digital age of streaming and social media, platforms such as YouTube and Twitch are often held accountable for their policies and general regard towards their content creators, who are the heart and soul of a platform's ultimate efficacy.
While most of this criticism stems from a genuine cause, recently, YouTube was called out on Twitter for seemingly putting up a now-deleted tweet, which was nothing but a light-hearted joke on content creators:
Barely minutes after posting the above tweet, there was a barrage of criticism that came YouTube's way, as offended content creators took to Twitter to tear into the post, which they deemed insensitive and unnecessary.
In light of intense backlash, YouTube decided to take down the tweet and issued an apology soon after:
YouTube's tweet and consequent apology soon became a talking point across social media, as people contemplated the perils of making jokes in an era of Cancel Culture.
The Cancel Culture mob vs YouTube
In a recent video by YouTuber Pegasus, he addresses this controversy and shares his opinions on how the entire matter was blown out of proportion:
"It's pretty much true, a lot of people stretch out their content to hit like the 10-minute mark, some creators stretch it out even longer because if you get more watch time, you get recommended more and more revenue. It's a common occurrence which everyone pretty much jokes about."
"Who actually got mad about this? How sensitive do you have to be... it's a joke! It's not even edgy or dark, or in any way controversial, it is probably the most light-hearted family-friendly joke out there. Just laugh at the tweet and move on!"
Check out some of the reactions on Twitter, as people responded to the entire fiasco.
A majority took the joke well and admitted that it was genuinely funny, which included prominent creators such as LazarBeam, Mr. Beast, and Kavos:
The highlight of the day probably came in the form of Ex-YouTuber LeafyIsHere's tweet, which took the cake:
The common sentiment shared by members of the online community seemed to echo the same thought: with all that is going on, and the grim outlook of the year so far, social media at large needs to lighten up and learn how to differentiate humor from downright offensiveness.Published 05 Oct 2020, 15:11 IST