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Fans reacted online after Red Bull Racing announced a partnership with Drake's lifestyle brand, October's Very Own (OVO), on Wednesday, June 11. The announcement came just ahead of the 2025 Canadian Grand Prix, with the partnership set to be formally unveiled on June 13.
A short teaser clip, posted across Red Bull and OVO's social media platforms revealed the iconic OVO owl logo on an RB firesuit and helmet.
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OVO has previously collaborated with teams like Toronto Raptors (whose training facility is named the OVO Athletic Centre), Toronto Maple Leafs, and several U.S. college programs including UNC and Kentucky. The Red Bull tie-up is expected to follow suit, with a curated line of F1-themed merchandise through Fanatics, the global e-commerce leader in licensed sports apparel.
Meanwhile, Formula 1 fans reacted to the news online after the deal was shared by Motorsport.com on X, with a caption:
"Red Bull Racing announces a partnership with Drake’s brand OVO 🦉."
One fan playfully suggested that the collaboration could prompt rivals McLaren to partner with another rapper, Kendrick Lamar, to keep pace:
Another popular response saw a fan re-imagining the dynamic between Red Bull Racing boss Christian Horner and Drake. The user posted an image of Donald Trump and Elon Musk and wrote:
"Christian Horner & Drake in the same team 💀💀💀"
However, several fans also raised concerns and shared more cynical takes:
One fan also referenced the long-standing joke that athletes or teams associated with Drake tend to underperform soon after:
More details, including product drops and events, are expected to be shared in Montreal this weekend.
Red Bull looks to extend Max Verstappen's Canada run as Yuki Tsunoda prepares for his 100th F1 start
The Milton Keynes outfit arrives in Montreal trailing McLaren by a significant 218-point margin in the 2025 constructors' standings. Yet the team remains a favorite at Circuit Gilles-Villeneuve, having taken the last three wins.
The Canadian Grand Prix track is particularly hard on tires and demands a perfect balance between aggression and preservation. This year, teams will grapple with Pirelli's softest C4-C6 compounds and a 20% chance of rain on Sunday.
Max Verstappen, looking to bounce back after a tough outing in Spain, spoke confidently heading into the weekend (via RB):
"The track there is very unique, has some old school kerbs and there are plenty of opportunities for overtaking… last year's race was an exciting one, we were able to bring home the win and hopefully we can again bring a positive performance this week."
His teammate Yuki Tsunoda will be celebrating a career milestone.
"It's also my 100th race in Formula One this weekend, which feels a bit crazy. It feels like I just started but also feels like this has always been my life. Every one of those 100 races has felt special and I feel lucky to be in the sport and I would love to mark my 100th race with a result to match the occasion," the Japanese driver reflected.
Between Verstappen's track record in Canada and Tsunoda's growing confidence, the team can claw back into the title fight. However, with McLaren's lead, Montreal could prove pivotal in defining Red Bull's 2025 campaign.
