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Mercedes executive director Toto Wolff addressed students at the Harvard Business School on the secret to success in F1. The Austrian held a meet-and-greet with the Ivy League business school's students on Wednesday.
The Austrian team principal discussed the Mercedes F1 team's case study in Prof. Anita Elberse's marketing class. The eight-time world champion's 2022 challenger, the Mercedes AMG W13, was also on display at the esteemed business school.
Speaking to students at Harvard, Wolff said:
“I am so happy to be here and I’m not just saying that as a college dropout, academic loser. To end up in front of you guys as students of Harvard in the Harvard campus feels really great. And contributing a little bit to your course, who would have thought that.”
The Austrian team principal used the example of his team to educate the students at Harvard about the complex, fast-paced world of F1. Prof. Elberse had earlier written a case study on Wolff and Mercedes in December 2021, which is included at the “Businesses of Entertainment, Media, and Sports” class as coursework for Harvard MBA students.
Since the dawn of the V6 era in the sport, Silver Arrows' quality as a team has often been praised by many, including rival team Red Bull's CEO Christian Horner. The German manufacturing outfit has often been considered the gold standard in the sport after having dominated the constructors' championship for the last eight years. It is also well-known for being a perfect mix of precision-perfect performance, organizational structure and team management.
Mercedes will be bringing upgrades to the next test in Bahrain
The Silver Arrows' technical director Mike Elliott confirmed that the team will be bringing more updates to their car for the next pre-season test in Bahrain. The Brackley-based squad faced difficulties with balance in the first two days of the Barcelona test, and lagged behind teams like Ferrari and McLaren.
With less than two weeks between the two tests, it will be interesting to see how their progress during the break reflects on their car in Bahrain. Their rivals, who have had a more fruitful test in Barcelona, will also be seen upgrading their cars. The upgrades are expected to make the 23-race-long calendar a showcase of an interesting developmental curve under the new regulations.
