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#2 Enhancing Italian football and the Serie A brand
Cristiano Ronaldo's arrival has already had a mammoth effect on Serie A and Italy. Italians were always crazy about football, but the buzz remains heightened this season. There is no doubt that Cristiano Ronaldo's arrival at Juventus is changing the landscape of Italian football.
Serie A was at it's best during the 90s. It was arguably the toughest league back then as most greats like Zinedine Zidane, Ronaldo Nazario, Paulo Maldini, and a plethora of legends featured in the Serie A. With the arrival of Cristiano Ronaldo, Serie A's brand benefited a lot evidently.
Although Lionel Messi playing for an Italian club is a pipe dream, and impossible at this moment, his arrival could take the league to it's past glory, and take the brand to a whole new level.
Undoubtedly, the impact of both these global superstars featuring in Italy will have an unprecedented impact on world football.
