4 ways Juventus financially benefited from Ronaldo's big money transfer

Ronaldo's arrival will have a huge impact on and off the field for Juventus
Ronaldo's arrival will have a huge impact on and off the field for Juventus

#3. Shirt sales worth €54 million in 24 hours

A bulk of the profit from shirt sales goes to Adidas
A bulk of the profit from shirt sales goes to Adidas

According to reports, within 24 hours of Ronaldo’s Juventus shirts going online, the club sold over 520,000 units.

Ronaldo’s kit costs around €105, which means, the club has sold jerseys worth €54 million in 24 hours!

It doesn’t mean that all that money will go to Juventus, in fact, most of it will go to the kit supplier Adidas. But it shows the star power of Ronaldo.

To put things into perspective, when Neymar joined PSG, the club is reported to have sold 10,000 kits in the first 24 hours and 120,000 in the first month! According to ItalianFootballTV, Juventus sold just 850,000 jerseys in 2016 and they sold 520,000 Ronaldo jerseys in just 24 hours!

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