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#2. Share prices surge
Early in July, when rumours of Ronaldo’s move was gathering pace, the benefits of a move was already visible.
On July 5, the Old Lady’s share price saw a surge of 10% and over 20% over a three day period. On the 5th of July, their shares were trading at €0.81 compared to €0.65 on June 28th.
On July 10, the day when Juventus announced the deal to sign Ronaldo, it peaked at €0.90. On July 24, it dropped to €0.88.
The fact that a mere speculation raised the club’s share prices by a big margin itself is astonishing and a peak on the day of Ronaldo’s announcement shows how much off the field benefits the club are making with the superstar.
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