5 most expensive shirt deals in club football right now (2022)

Clubs with the most expensive shirt deals in the world
Clubs with the most expensive shirt deals in the world

#3 Manchester United - $325 Million

Brentford v Manchester United - Premier League
Brentford v Manchester United - Premier League

Like Barcelona, Manchester United have been having a rough time this season. The Red Devils are fourth in the league but have played more games than their nearest competitors in Arsenal and Tottenham Hotspur. Newly appointed interim manager Ralf Rangnick will look to finish the season strong and secure a Champions League spot.

Manchester United agreed a five-year deal with technology giants TeamViewer as the principal sponsor at the start of the 2021-22 season. The deal is worth $325 million, which is the biggest shirt-only deal in the Premier League based on revenue per year.

United's deal with Chevrolet remains the biggest ever struck by a football club for shirt sponsorship. However, as United failed to win the Premier League or Champions League, the club was unable to match the terms agreed with the automobile company. TeamViewer became their sixth principal shirt sponsor, replacing Chevrolet.


#2 Tottenham Hotspur - $400 million

Tottenham Hotspur v Crystal Palace - Premier League
Tottenham Hotspur v Crystal Palace - Premier League

Tottenham Hotspur are currently in a state of rebuilding. The north London side moved to a new stadium in 2019 and have made strides in other aspects of their business as well. Their current sponsorship deal with AIA, one of the largest life insurers across Asia, is worth $400 million.

Tottenham signed a five-year shirt sponsorship deal with AIA at the start of the 2014-15 Premier League season. The deal was made to ensure that Spurs keep pace with the likes of Manchester United, Arsenal and many more.

Tottenham appointed Antonio Conte as their manager in November after Nuno Espirito Santo failed to make an impact. The club still needs a lot of work, but Conte seems to be the right man for the job. Spurs have already made decent transfers in the January window and will look to finish in the top four of the league this season.


#1 Real Madrid - $413 million

Real Madrid CF v Club Atletico de Madrid - La Liga Santander
Real Madrid CF v Club Atletico de Madrid - La Liga Santander

Real Madrid are one of the greatest clubs in the history of football. The Los Blancos have a record 13 Champions League trophies, 34 La Liga titles, 19 Spanish Cups, and many other accolades.

Madrid signed their sponsorship deal with Emirates in 2012. The deal was initially for five years, but Madrid extended it in 2017. Emirates will be their principal sponsor until the end of this season.

Madrid have always been blessed with lucrative deals, and are one of the highest-earning clubs in Europe. The Emirates deal is worth a whopping $413 million. They ranked first in the 2021 Deloitte rankings, which profile the highest revenue-generating clubs in world football.

Real Madrid have been phenomenal this season, with the likes of Karim Benzema and Vinicius Jr. being their standout performers. Los Blancos are currently first in La Liga, four points ahead of second-placed Sevilla.

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