5 footballing personalities who used the media to their advantage
Modern football has seen an immense level of scrutiny on the players and the managers alike. The club bosses have to be at their best on the field and off it too in order to have the best possible environment for a team to succeed.
The media plays a huge role in making or breaking a perception about a certain player or manager and it is up to the individual how he deals with the media's focus.
Mind games, diverting attention from a bad performance; managers have done it all to use the media to their utmost advantage. On the other hand, players whose life stories need to be told or someone who is in dire need of an image makeover take the help of the media channels to resurrect their dwindling careers.
We take a look at the five footballing personalities who used the media attention to their advantage.
#1 Sir Alex Ferguson
Ferguson was truly the man who perfected the art of mind games and used it to his side's betterment throughout his managing career. It all started with the title rivalry against Newcastle United in the late '90s when his jibe at the Magpies led to an epic meltdown from Kevin Keegan which ultimately saw Manchester United win the title that season.
He followed that up a decade later against Rafael Benitez who delivered his infamous "facts" press conference against the United boss. Liverpool soon lost the plot and another league title fell in Ferguson's lap.
The Scot also had a brilliant rivalry with Roberto Mancini and often used his press conferences to rile up the Italian. He often banned journalists from press conferences and did give away expletive-laden interviews.
But during his entire Manchester United reign, he used the media to his advantage by either playing with the minds of the opposition or diverting attention from his side's difficult period by some way or the other.