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3. A talking football - Barcelona, 2018
As good as Barcelona are on the pitch, their social media game requires a lot of improvements. The club's official Twitter account is one of the most followed accounts in the world, but the content which it puts out is not nearly as good as the likes of some other teams.
When the Catalan club wanted to announce the signing of Arthur Melo in 2018, they decided to create a new character - a talking football which resides at the Camp Nou. Instead of praising Arthur or showing his skills and tricks to a fanbase which might not know how good he is, the football kept on talking about the history of FC Barcelona while praising some of its current players.
Overall, it was a really weird watch which came off looking horrible in comparison to some of the great, creative videos which were released by other clubs beforehand.
Also read - 5 best transfer announcements of the decade
