What’s the story?
Real Madrid superstar Cristiano Ronaldo is one of the most famous athletes in the world right now. Not only that, the 4-time Ballon d’Or winner is also one of Nike’s most prized assets and as such the sports merchandising giants have a dedicated series of Mercurial Superflys for the Portuguese.
The 31-year-old’s next pair of boots, which he is set to debut in the Santiago Bernabeu outfit’s upcoming crunch Champions League quarter-final clash against Bayern Munich, has been leaked online, courtesy of footyheadlines (h/t as).
In case you didn’t know...
Superstars like Cristiano Ronaldo and Lionel Messi have dedicated footwear lines of Nike and Adidas respectively. Currently, the Portuguese’s boots are part of a 7-Chapter series, which is scheduled to be his matchday footwear until the end of 2018.
The 31-year-old currently wears Nike Mercurial Superfly V CR7 Chapter 3 boots with the next set of boots, i.e. Nike Mercurial Superfly V CR7 Chapter 4 set to debut in the high-octane clash against Bayern Munich.
The heart of the matter
Following the debut and subsequent sale of Nike Mercurial Superfly V CR7 Chapter 4, the merchandising supergiants will then release the Nike Mercurial Superfly V CR7 Chapter 5 – which is scheduled for a release in fall (presumably October or November) of this year has already been leaked by footyheadlines.
Earlier in the season, Cristiano had penned a lifetime contract with Nike – with reports indicating that the former Manchester Untied star was set to pocket close to $1 billion as part of the deal.
What's next?
The ongoing seven-chapter series of Cristiano Ronaldo’s boots has been a massive hit among fans and have been one of the best sellers. This huge series dedicated to the Portuguese will culminate during the 2018-19 season, following which Nike will come up with something intuitive and big to cash in on the massive fan following of arguably one of the best footballers of the present era.
Also Read: Reports: Chelsea to rebuff any attempts by Real Madrid to sign superstar
Author’s Take
Cristiano Ronaldo’s fan base is undoubtedly one of the biggest in world football – if not the biggest, and it makes sense on the part of Nike to explore and cash in on the huge pull of the Portuguese.
Not only is the 4-time Ballon d’Or winner a match-winner, he also has the huge pull to be a huge marketing success and Nike are doing their best to make the most of their partnership.
