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How the Chelsea crest has evolved over the years

  • With the team now recognized as a global brand, let us see how their crest was brought to life
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Modified 25 Sep 2017, 21:42 IST

When Roman Abramovich bought Chelsea in 2004, he went no holds barred as he made massive investments and brought about radical changes to all facets of the club as he envisioned to make the club a global brand.

In the year 2005, Chelsea celebrated its centenary by announcing a new kit sponsor in Samsung and a brand new club crest which signalled the dawn of a new era at the club as it reflected the values and personality with which the club was going to operate henceforth.

The Centenary Logo
The Centenary Logo

Fast forward to the present day, Chelsea has made its own mark on the global arena and its Royal blue coloured crest has found its way into millions of hearts. It hasn't always been the same though as this is the 5th crest the club has used in its 112-year history. So let us have a look at how it evolved over the ages.

#1 The Pensioner crest (1905-1952)

When the club formed in 1905, the affluent area of Chelsea was famous for its Royal Hospital which was a nursing home for the veterans of British Army. When they could not house any more veterans, they started a policy of giving out pensions to these veterans.

As a sign of respect, the very first logo featured a Chelsea pensioner and this is how the nickname "Pensioners" was born.

The very first Chelsea logo.
The very first Chelsea logo.

The crest was not used on the player jerseys. It was however used in the matchday programmes. The crest was a symbol of pride and respect towards the British veterans of the war, many of whom still visit the home fixtures at Stamford Bridge as 8 seats are permanently allotted for them every matchday.

Though it was the first one, it wasn't the most famous one as many took the crest and the club's nickname out of context to such a point that it became a tag that was ridiculed. Many wanted a change in the crest and this was when a former player and manager came into the picture.

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Published 25 Sep 2017, 21:42 IST
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