Five biggest winners from Cristiano Ronaldo's transfer to Juventus

Cristiano Ronaldo
Elvis Ume O

Cristiano Ronaldo recently sealed a €100 million transfer to Juventus which got the whole world shell shocked and the stock market prices soaring.

Ronaldo is an extremely marketable and legendary player even the the age of 33, so his transfer is bound to have positive impacts for all parties involved in the mega deal.

Here, I list the five parties who made the most gain from the transfer.

#1 Cristiano Ronaldo

After nine utterly dominant seasons at Real Madrid, where he achieved absolutely everything there was to achieve, Ronaldo has embarked on his next challenge; writing his name into the Juventus record books in the way he did at Manchester United, Real Madrid and the Portugal national team.Superstar, legend, greatest, goal-getter, icon; these are just some of the numerous adjectives used to describe Ronaldo. Love or hate him, you cannot deny his motivation in his quest to become the world's greatest.

On a professional level, the transfer offers Ronaldo the chance to further cement his claim to being the greatest player in the history of the game. The 33-year-old has achieved in England, Spain, on the international scene and has now set his sights on writing the next chapter of his legendary career in Italy.

He has the chance to become the first player in history to win top-flight league titles in Italy, England and Spain and with Juventus' dominance of Italian football, this is almost a certainty. If he wins the Capocannoniere (Serie A top scorer), he will achieve the unique distinction of being the first player to have finished as the top scorer in three of Europe's top five leagues. He will also aim to endear himself even more into Juventus hearts by leading the club to their third Champions League crown and first since 1997.

On a financial level also, the transfer is very lucrative for Ronaldo. He signed a contract extension with Real Madrid in 2016 worth over €300,000/week, but the transfer of Neymar to PSG in August 2017 and Messi's contract extension last November made the pair have a wage pay significantly higher than Ronaldo. That was a situation the Portuguese was said to not be happy with.

Details of his Juventus contract reveals the superstar will earn about €30m a year which breaks down to €2.5m a month, €576,923 a week, €82,417 a day and an incredible €3,434 an hour; not bad for a 33-year old. Moreover, Ronaldo would also be glad to see the back of the Spanish tax authorities.and focus on delivering on the field of play as he has done throughout his career.

Also read: Five biggest losers from Cristiano Ronaldo's transfer to Juventus

#2 Gareth Bale

Real Madrid v Celta de Vigo - La Liga
Gareth Bale

On his arrival at Real Madrid, however, Gareth Bale lost his main player status, as the Real Madrid dressing room was replete with superstar world-class players, with Ronaldo the star of the team. Ronaldo was the player around whom Real Madrid was built over the last nine seasons and Gareth Bale, like others, had to settle for a supporting role.

The 29-year-old was signed for a then world record £86 Million in 2013, after stellar performances as the star man for Tottenham in the Premier League, which led to him winning two PFA Player of the Year, and one Young Player of the year awards.

Injuries have been unkind to the Welshman, and there were times over the last two seasons when his starting spot was lost, but we have still seen flashes of brilliance. On his day, Bale is still one of the best players in the world as evidenced by his incredible bicycle kick goal against Liverpool in last season's Champions League final.

Gareth Bale is capable of carrying a team; his displays at Tottenham and with the Welsh national team are proof of that. Even though he was part of the devastating Madrid attacking trident nicknamed the BBC, Bale's value has truly not been appreciated at the Bernabeu, with the winger admitting he has given thought to his future many times over the last few seasons.

With Ronaldo now gone, the stage is set for Gareth Bale to be the player around whom the next Real Madrid dynasty is to be built and for him to carry Los Blancos forward into glory post-Ronaldo and become a legend in the Spanish capital.

#3 Juventus

A supporter of Juventus FC poses with Cristiano Ronaldo's...
A supporter of Juventus FC poses with Cristiano Ronaldo's jersey number

Fans of the Bianconeri have flooded club stores to purchase their own replica number 7 Ronaldo jerseys, with the club announcing that it sold half a million shirts in 24 hours (which was enough to foot half of the transfer bill). Ronaldo was only officially unveiled on Monday, but the club has already made huge gains on their record transfer. There were reports that the club's market value increased, with stocks rising after speculation linking Juventus with Ronaldo emerged.

Ronaldo is a marketing juggernaut and by having him in their ranks, Juventus are bound to reap huge financial gains. His high social media followership and exposure means that brands will always approach the Portuguese for endorsements to the benefit of Juventus.

The Old Lady are almost guaranteed to win the Italian Serie A without the Madeira native, having won the last seven titles consecutively. It is in the Champions League where their attentions lie as the Italians have become something of nearly men there in recent seasons, , losing two finals in the last four years (one thanks to a Ronaldo brace) and have not lifted Europe's premier competition for 21 years.

With Ronaldo, however, they have signed a genuine game changer who has a track record of stepping up when it really matters. He is a man for the big occasions, more so in the Champions League, where Ronaldo turns into a super human and has the stats to show.

He is the record top scorer in the competition with 120 goals, the joint top scorer in the group stages (tied on 60 with Messi), has the most knockout goals in UCL history (60), set the record for most goals in a single campaign in 2014 (17), and is the only player to have reached double figures in 7 consecutive seasons. Interestingly, Ronaldo is the only player to have scored 15 goals in a single Champions League campaign and remarkably, he has done this on three different occasions.

It is for these reasons that he earned himself the moniker 'Mr Champions League' as Juventus know too well (they are the team he has scored most against in the Champions League) and the club will be happy to have him in their ranks as they will have a genuine shot at ending their 21-year-wait for the 'Big Ears'.

#4 Neymar/Mbappe/Hazard

Paris Saint Germain v Rennes - French League 1
Kylian Mbappe

It is every young player's dream to play for Real Madrid, with all the club's legendary players and esteemed place in European history creating a special appeal to wearing the all-white jersey of Real Madrid.

Not many players get to fulfill their childhood dreams for a number of reasons, but when an opportunity to play for Real Madrid comes calling, very few players turn it down. Ronaldo himself had his chance in 2009 and he grabbed it, going to cement his status as possibly the greatest player in Real Madrid's history.

Each of Neymar, Hazard and Mbappe have all been linked with Madrid at one point or the other and Hazard even publicly declared his admiration for the club, but with Ronaldo around, there was always going to be space for only one player on the left wing of Madrid's attack, and that player was Ronaldo.

With the Portuguese departed now, however, the coast is clear for one of these players to replace him. That player on virtue of his age and World Cup performance is looking increasingly likely to be Mbappe, after Real Madrid moved to distance themselves from a Neymar approach and Hazard's age might count against him.

Whoever gets the chance to inherit Madrid's number 7 from Ronaldo would no doubt have achieved a childhood fantasy and will be one of the players Madrid fans look up to in leading them forward into the new era.

#5 Serie A

Juventus - Cristiano Ronaldo Day
Ronaldo in Juventus jersey

The Serie A was undoubtedly Europe's top league from the 1980's through to the 1990's, parading superstar players including Maradona, Jurgen Klinsmann, George Weah, Ronaldo De Lima, Marco Van Basten, Roberto Baggio, Paolo Maldini, Gabriel Batistuta, to name a few. AC Milan were the dominant force of this period, as Arrigo Sacchi forged a compact side which dominated Europe and were the last team to win consecutive European Cups before Real Madrid equalled and surpassed that feat.

Its clubs were also the most financially prosperous, with Italian clubs setting the world record transfer for players six times consecutively between 1984 and 1992. Milan (twice) and Juventus set three records in the space of 61 days in 1992. More world record transfers happened in 1997, 1998 and 2000, following Ronaldo, Vieri and Crespo's transfers to Inter, Lazio and Milan respectively.

All that has changed in recent seasons, however, as Serie A has taken a massive hit in appeal, falling behind the likes of the Premier League and La Liga due to a number of factors, including a distinct lack of star attractions and the Calciopoli scandal of 2006. Former Italian European heavyweights including AC Milan and Inter Milan have lost their European pedigree, with Juventus the only Italian club currently making an impact in Europe.

The arrival of Cristiano Ronaldo in Serie A could potentially change that by creating global interest in the league like his Brazilian namesake did with his arrival in 1997. Ronaldo is one of the most marketable athletes in world football, and his arrival would increase media coverage as well as the TV audience as fans will tune in week in week out to watch their idol play. It will also increase revenue at stadiums as fans will troop in to see Ronaldo live in person.

The Serie A has already started making gains from Ronaldo's arrival, with it recently being announced that the league has signed a broadcast deal with a major satellite television provider in Sub-Saharan Africa. Ronaldo has attracted huge followership everywhere he has gone, and the Serie A is set to benefit from his immense popularity and marketability.

Edited by Sudeshna Banerjee


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