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Manchester City's Diego Gigliani would love to see managers using Twitter

682   //    04 Feb 2016, 09:59 IST
City’s Vice President believes the social media are an important tool for the club

Manchester City FC's Senior Vice President Media & Innovation Diego Gigliani has emphasised the importance of social media in modern day football.

Gigliani was talking at the SpoBiS 2016 sports conference in Düsseldorf, when he said that social media are an important tool for clubs, players and team managers.

The Manchester City FC official was able to give an interesting overview into fan relationship in his presentation entitled 'Global Fan Relationship Management' on Day 2 (February 2) of Europe's leading sports business conference.

He told that social media like Twitter have the power to reach out directly to the fans without the need of any third person who shares the views of a manager.

Gigliani was quick to state that the first priority of a manager and the players should be to win championships. But speaking from a long-term commercial point of view he added that social media are an excellent tool to utilise.

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I’m a Football & Media Consultant and Sports Media Professional with vast experiences in the football and media business. Consultancy, Project Management and Public Relations for various football clubs and federations on Indian football (eg. MoU Bundesliga – All India Football Federation; 2014 India Tour of 1899 Hoffenheim), besides more than 17 years experience in sports media with special expertise in online journalism (COO & Assist. Editor-in-Chief at IndianFootball.Com), and also for print & digital (national & international) as a correspondent, columnist and football expert. The list of national and international media include the likes of the Press Association Sport, BBC World Services & Asian Network,, n-tv, All-India Radio, WELT am Sonntag, Mathrubhumi Daily amongst many others. Chris Punnakkattu Daniel @SocialMedia: Facebook: Twitter: Google+ Profile: Instagram:
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