"Our season starts today", "Now can we score infinite goals?" - Chelsea fans react as the Blues finally secure shirt sponsors for the season

Fans have reacted to Chelsea announcing a new shirt sponsor for the season. Infinite Athlete, an American sports data set-up, has received approval from the Premier League for their £40 million shirt deal with the Blues.

Investment links between the entity and Chelsea co-owners Todd Boehly and Behdad Eghbali were a concern in terms of fair market value rules. However, the Premier League gave their go-ahead to the deal on Wednesday (September 27).

The deal was in the works for seven weeks, as per GOAL but the announcement was not made as the Premier League's approval was pending. The publication reports that two other shirt deals fell through due to different reasons.

While an agreement with Paramount+ fell foul of the Premier League's broadcasting regulations, another with an online casino fell through because of fan backlash.

The Blues will continue with their no 'front-of-shirt' sponsor logo for their upcoming league game against Fulham on October 2 before Infinity Athlete will feature. Fans reckon that could spark a turnaround in the club's fortunes, with one tweeting:

Mauricio Pochettino's side are languishing in 14th place in the standings, having won only one of their six league games while losing three.

Chelsea boss Mauricio Pochettino issues injury update ahead of Fulham clash

Chelsea are coming off a much-needed win in midweek over Brighton & Hove Albion at home in their EFL Cup opener. They will hope to continue their momentum at Fulham on Monday in the league.

However, Pochettino will be without a few key players at Craven Cottage. Left-back Ben Chilwell sustained a hamstring injury in the Brighton win and is out of the Fulham game.

The Argentine said (as per the Blues' website) that it looks like a 'bad' injury, with the Blues to monitor and reassess the player, who's likely to be out for a while, possibly till the international break.

The Blues' only league win this season came against newly promoted Luton Town (3-0) last month.

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Bhargav is a veteran sports journalist and editor at Sportskeeda, with a rich professional experience of 17 years, working for the likes of Siemens and Bombay Dyeing. An avid football and tennis follower for over three decades, Bhargav uses his vast knowledge and experience, attention to detail, an unbiased yet interesting writing style, and thorough research to craft insightful articles, which have raked in over 18 million reads so far.

Bhargav supports Italy at national level, a team steeped in tradition and history according to him. He still harbors the heartbreak from the Azzurri’s 1994 FIFA World Cup final defeat against Brazil, and protagonist-turned-antagonist from the game, ‘Divine Ponytail’ Roberto Baggio is his all-time favorite player. His favorite manager is Marcelo Lippi, who ended Italy’s 24-year wait for the World Cup trophy, winning it in 2006.

Outside Europe’s top five leagues, he follows the MLS following Lionel Messi’s move in 2023 but favors Cristiano Ronaldo in the G.O.A.T. debate. During his free time, Bhargav enjoys driving off to new places and singing.

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