"Will certainly break its historic record for sponsorship revenue" - PSG marketing director explains Lionel Messi's impact on club's finances

Paris Saint-Germain (PSG) marketing director Marc Armstrong has explained how Lionel Messi's arrival has boosted the Ligue 1 giants' finances significantly.

Mauricio Pochettino's side have already clinched the Ligue 1 title, having earned 83 points from 37 matches. However, their failures in the French Cup and the UEFA Champions League make 2021-22 an underwhelming season for them.

The Parisians, though, have enjoyed significant success in terms of their finances this campaign, according to French daily L'Equipe [via CulturePSG]. Revenues from almost all areas have reportedly gone up except for those related to television rights.

According to the aforementioned source, PSG have experienced a 13 percent increase in their sponsorship revenue. The Parisians are said to have earned €300 million from sponsorships this term, while their previous record stands at €295 million in 2018-19.

Armstrong has now claimed that Lionel Messi's arrival last summer has increased the French champions' brand value. The marketing director revealed that the seven-time Ballon d'Or winner's presence helped the club in negotiations with sponsors. He was quoted as saying:

"The arrival of Messi has acted as an accelerator for several ongoing negotiations and has made it possible to further increase our brand value, whose attractiveness we have already observed for several years with the signing of ALL [Accor Live Limitless] and the long-term renewal of Nike. The club will certainly break its historic record for sponsorship revenue."

Apart from boosting PSG's sponsorship revenue, the Argentina international has also helped the club's merchandising income.

As per the report, the Parisians have sold over one million shirts this season and 60 percent of them have Messi's name on them.

---

How has Lionel Messi fared for PSG on the pitch?

Lionel Messi joined PSG from Barcelona on a free transfer last summer. He put an end to his 21-year association with the Blaugrana and put pen to paper on a two-year deal with the French giants.

Almost a year down the line, it is evident that the superstar has helped the Parisians off the pitch. But how has he impacted Pochettino's team on the pitch in his debut season at the Parc des Princes?

Messi has scored 11 goals and provided 13 assists from 33 appearances across all competitions for the Ligue 1 giants. While the numbers appear to be good, many feel they are not up to the 34-year-old's usual standards.