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#3 Gerd Muller
Adidas, being a German company, was always associated with the German national team. Gerd Muller was Adidas' premier endorser, with their Der Bomber customized kits and boots to honor the great German. Muller was the first German to win the Ballon d'Or. He was also the winner of the FIFA World Cup and European cup in addition to the most coveted individual award.
Calling Muller's goalscoring exploits legendary would be an understatement. In his distinguished career, he scored over 500 goals for Bayern Munich, helping his club win four Bundesliga titles and three European cups. Muller remains one of Germany's highest scorers with 68 goals, scoring ten goals in the 1970 World Cup.
For his extraterrestrial exploits, Muller has cemented his legacy as one of the greatest goalscorers of all time.
#2 Zinedine Zidane
Zinedine Zidane personified grace, flair and domination on the pitch with his majestic presence over the years. The French legend has had it all and showcased his extraordinary traits throughout his career. He plied his trade with Juventus and Real Madrid, and most importantly, with the French national team.
From terrific ball control to extraterrestrial vision, Zidane's talent knew no bounds. He could do anything on the pitch, which made him a nightmare for opposing defenders. One of the most technically proficient footballers of all time, Zidane always knew how to grab the headlines on the biggest stages.
Zidane's brace against Brazil helped France win the World Cup in 1998, which shows how important he was for his team. Following his superb stint with Juventus, 'Zizou' joined Los Blancos in 2001. He gifted them an UEFA Champions League trophy with his venomous volley in the final still cherished by Madridistas.
Zidane returned to take charge of Real Madrid as manager later on, guiding them to three consecutive Champions League titles. For Adidas, he has been a major cash cow throughout his career. Zidane has featured for Adidas ad campaigns even now, although he retired more than a decade ago.
#1 Lionel Messi
Closing in on his seventh Ballon d'Or triumph, Lionel Messi is arguably the greatest player ever to grace the pitch. Since his debut for Barcelona, Messi has broken and set a plethora of records, with countless individual awards, trophies and accolades following him.
For the majority of the last two decades, Messi has rewritten history both for Barcelona and Argentina. His exploits helped Argentina claim the Copa America title in 2021, his first major success with his nation.
For Barcelona, Messi's greatness is unmatched. He has racked up 672 goals and 301 careers before moving to PSG this summer.
Since 2006, Messi has been the face of Adidas. He recently announced a lifetime contract with the brand, with Adidas honoring the Argentine with personalized soccer cleats. Currently, Messi wears Adidas x Speedflow which is suited for his pace.
