#2. Celebrity endorsements
No promotional campaign in India is complete without celebrity endorsements. We are a nation of fans and we love our celebrities more than any other nation. The Pro Kabaddi league has been blessed with great support from Bollywood superstars like Abhishek Bachchan, Shah Rukh Khan, Aishwarya Rai, Aamir Khan, and most importantly Amitabh Bachchan.
There are many who would tune in just to hear the national anthem in Amitabh Bachchan's voice. The image of Abhishek Bachchan, overcome with emotions with each raid and every tackle of Jaipur Pink Panthers, thumping his chest and slapping his thigh is a sight that every Indian in this fan crazy nation would give anything to see.
With celebrities of such stature endorsing the game, kabaddi was bound to reach a wide section of the television audience.
