International Appeal
One of the great things about UFC or MMA, in general, is it helps to bring international stars to the mainstream. McGregor is a hit with all cultures, especially with his home country of Ireland. While Michael Bisping has been a hit from the UK, Junior Dos Santo from Brazil and Mirko Cro Cop has been huge from Croatia, UFC could not market itself like it does without its international ties.
McGregor is a hero for his homeland, which has made marketing him as a champion that much better.
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