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#2 They were both built on the pay-per-view model
The WWE made a name for itself starting in the mid-1980s and Vince McMahon realised that the best way to capitalise on this gaining popularity was to adopt a pay-per-view (PPV) model.
And, what a decision it turned out to be as the WWE became the biggest name in pro wrestling, following the Monday Night Wars with WCW, the PPV model is what elevated the promotion into the stratosphere.
The UFC, on the other hand, did not pioneer anything like the PPV model but just decided to go the WWE route and adopt the model Vince made famous. There is absolutely nothing wrong with taking another’s idea if it fits your requirements and that’s exactly what Dana While and co have thrived on.
Sure, the WWE has recently moved away from PPVs to concentrate on the WWE Network, but there’s no denying what made it the global giant it is today. The UFC is still going strong with their PPVs after selling a record number for the Conor McGregor vs. Eddie Alvarez fight card at UFC 205.
