#4 Creating new stars
No, WWE creating The Shield is not a valid argument against this. Roman Reigns gets more negative reactions than positive, Seth Rollins feels completely watered down as a babyface and Dean Ambrose too did not fare well as Champion.
Compare this to UFC, which is constantly looking to innovate and create new stars to carry the brand to great heights.
Because of the hype around Ronda Rousey and UFC 207, people were invested in a new champion, Cody Garbrandt. As he was booked against a WWE legend in CM Punk, Mickey Gall has become a household name right now.
Amanda Nunes, by association, has also become a recognised household name among the casual fans.
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