#3 Selling the 'real sport' aspect
WWE performers work day and night to risk life and limb and put on a show for fans. Sadly, the stigma of it being 'fake’ is something it carries on its back, ever since it came out of the closet, so to speak.
While WWE talent can leave the audience suspended in disbelief through the duration of a fight, somewhere deep down, every fan is aware that it is scripted entertainment.
On the contrary, the audience is aware that every blow is hurting the opponent inside the dreaded Octagon. UFC provides combat-sport fans with a real life experience of seeing two fighters with different stories (and maybe even different fighting styles) slug it out to be the winner.
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