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Fans were unhappy with how the UFC responded to Nate Diaz's criticism of Under Armour's Project Rock – the new official footwear of the UFC.
Made in partnership with Dwayne 'The Rock' Johnson, the Project Rock shoes will be worn by fighters and cornermen during special events, workouts, weigh-ins, and more. However, Bloody Elbow reported that the fighters won't receive a cut from the new sponsorship deal.
With that in mind–or the fact that he just genuinely disliked the quality of the kicks–Nate Diaz recently bashed 'The Rock’s' shoes during an interview with Megan Olivi.
"These shoes f****ng suck... Look at these shoes. They made me put this s**t on. F*** these shoes!"
Catch Nate Diaz's reaction below:
The company responded in quite a creative way by posting a video of Cory Sandhagen giving an interview. It was a pretty standard interview, with Sandhagen breaking down his predictions for his upcoming fight. However, the "media members" in the video were holding up Project Rock Shoes instead of microphones.
Check out the video below:
Several fans on Twitter were unhappy with the UFC's response. Some believe that they're trying to "milk" Diaz for content one last time. Meanwhile, others pointed out that fighters are still not getting paid for the new sponsorship deal.
Check out the best tweets below:
The Rock urged to support UFC fighters in light of Project Rock controversy
In a statement sent to Bloomberg, Dwayne 'The Rock' Johnson stressed that he's "proud, grateful and humbled" that his new line will be represented by UFC fighters, whom he fondly labeled the "greatest, toughest, focused, most disciplined and hardest training athletes on the planet."
Right now, though, UFC lightweight standout Terrance McKinney is asking 'The Rock' to walk the talk. McKinney hopped on Twitter to call the Hollywood star's attention, writing:
"Hey brotha @TheRock if you’re a fan of what we do make the deal favorable for the ones modeling your shoe. I get it’s not your fault or your business doin it to us, but show us the love you think you are. Get in our corner and support us."
Check out the tweet below:
