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KSI joined Logan Paul in celebrating a new sponsorship deal with the UFC.
YouTubers and now business partners Logan Paul and KSI have inked a multi-year sponsorship agreement with the Ultimate Fighting Championship. Making Prime, the hydration drink brand, the UFC's new official sports drink.
Olajide Olayinka Williams 'JJ' Olatunji, also known as KSI, a YouTuber-turned-boxer, appeared delighted about their new sponsorship agreement with the UFC.
KSI took to Twitter to showcase his contentment about the deal and wrote:
"What Logan Paul and I have achieved with Prime is simply mind blowing. 2 YouTubers with a dream, and now we’ve turned it into reality. Prime sponsors Arsenal FC and now the UFC. What a time to be alive man."
The pact, announced on Tuesday, replaces the UFC's five-year contract with Coca-Cola Co.'s Bodyarmor sports drink. Prime will feature in the mixed martial arts company's broadcasts. This includes pay-per-views and Fight Night events on ESPN+ as well as inside the fighting stadium. Financial details were not provided.
Logan Paul and KSI have signed a multi-year worldwide marketing partnership contract with the UFC
The UFC and Prime today announced a multi-year worldwide marketing agreement that brings together a popular sport and famed hydration brand.
In a statement, Paul stated about the new partnership:
"Together, we are a global powerhouse."
The collaboration will make its premiere at the UFC's upcoming UFC 284 event at the RAC Arena in Perth, Australia, in February.
In 2022, Prime had more than $250 million in retail sales, with management intending to cross $1 billion this year thanks to an intensive marketing campaign. Prime is also in talks for further acquisitions in the sports sector.
Prime is a bottled sports drink and canned energy beverage in a variety of flavors that has risen to prominence due to marketing and attractive packaging. It's distributed through Walmart Inc., Target Corp., and Kroger Co. Congo Brands, a Louisville-Kentucky-based product-development business that works with influencers.
Paul and KSI advertise the beverages on their social media networks, where they have over 400 million followers worldwide across networks including YouTube, Instagram, and TikTok.
