Logan Paul and KSI's sports drink 'PRIME' is now the official sports drink of the UFC. The two sides announced their partnership on Tuesday. Paul recently shared some insight into the deal.
Speaking on his podcast, IMPAULSIVE, the social media personality stated:
"I'm proud to announce PRIME is the official sports drink of the UFC. This is the coolest thing of my life. I'm not kidding, probably top three accomplishments I've ever done. PRIME, a drink that KSI and I created, is now the official sports drink of one of the biggest global fight organizations in the world."
"The fact that we are now partnered is mindblowing to me. It's a simulation, this is not real life, but somehow it's happened. We're going to be in the corners, we're going to be on the ring, we're going to be at the weigh-ins, and you're going to see our commercials during the events. It's insane."
PRIME will reportedly make its first promotional appearance at UFC 284, where Alexander Volkanovski is set to challenge Islam Makhachev for the lightweight title. The 'Red' and 'Blue' corners will also be renamed as 'PRIME hydration recovery zones.' The sports drink will be the exclusive presenting sponsor for all UFC pay-per-view weigh-ins.
Watch Logan Paul discuss Prime's partnership with the UFC below (starting at the 0:53 mark):
KSI shares thoughts on his and Logan Paul's UFC sponsorship
The co-founder of the sports drink PRIME, KSI, also took to Twitter to share his thoughts on the UFC partnership. Although he was not present at the unveiling of the sponsorship with the UFC, the YouTube star stated:
"What Logan Paul and I have achieved with PRIME is simply mind-blowing. 2 YouTubers with a dream, and now we’ve turned it into reality. PRIME sponsors Arsenal FC and now the UFC. What a time to be alive man."
PRIME became the official sports drink sponsor for Arsenal in July 2022. Just six months later, the sports drink entered a sponsorship with the UFC as well. It remains to be seen if the brand will continue to expand into other sports.
Check out KSI's tweet discussing his and Logan Paul's UFC sponsorship below: