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Logan Paul and KSI (real name: Olajide Olayinka Williams Olatunji) have hilariously reacted to what Paul has referred to as the "most viral" X-rated PRIME advertisement yet. Widely heralded among the most successful social media influencers in the world, Paul and KSI were rivals for several years.
The YouTube megastars went as far as fighting one another inside the boxing ring twice. Their first fight was a white-collar amateur boxing match, which transpired in August 2018 and ended in a majority draw. Their rematch was a professional boxing bout in November 2019 that saw KSI win via split decision.
Be that as it may, the longtime rivals eventually set aside their differences. In January 2022, the duo revealed that they've co-founded PRIME aka Prime Hydration -- a drinks brand that'll provide consumers with energy drinks, sports drinks, and drink mixes.
Paul has consistently hailed his and KSI's social media reach and promotional genius for PRIME's meteoric rise. 'The Maverick' claimed that the company has already garnered $250 million in retail sales in a year.
Logan Paul and KSI were recently at a store, seemingly filming content related to PRIME. At the store, Paul led KSI to an ad campaign cardboard cutout of themselves.
They proceeded to insinuate that it was designed suggestively, wherein KSI appeared to be performing an act of oral copulation on Paul. Tagging KSI in a tweet featuring a video of them reacting to the cardboard cutout, Paul wrote:
"Prime’s most viral ad yet @ksi"
As seen in the video, Paul jestingly indicated that KSI would probably be surprised by the cardboard cutout ad material. Paul stated:
"I don't think you're gonna see this coming. Look at this."
Upon seeing it, KSI burst out laughing and said:
"No! No! Why am I always s**king you, bruv?"
Watch the video tweeted by Paul below:
Logan Paul and KSI's PRIME becomes the 'drink' of the UFC
Logan Paul and KSI's PRIME Hydration company has entered deals with notable sports organizations such as the NFL and Premier League club Arsenal. Moreover, in January of this year, it was revealed that PRIME has entered a multi-year global marketing partnership with the UFC.
PRIME will serve as the UFC Performance Institute's (PI) official partner and the exclusive presenting sponsor of all UFC PPV weigh-ins. YouTuber/boxer and WWE Superstar Logan Paul, YouTuber/boxer KSI, and UFC president Dana White confirmed that PRIME has indeed become the UFC's official sports drink.
The UFC octagon's two corners are now known as PRIME Hydration Recovery Zones, whereas the cornerman's stool will also advertise the PRIME brand. Moreover, Paul and KSI attended UFC 284 in Australia earlier this month to make the PRIME-UFC partnership official.
