Juan Sebastian Veron is a former Argentine footballer, currently working as Director of Sports at Estudiantes de La Plata. Juan Sebastian Veron is the eldest son of former Argentina striker Juan Ramon Veron. In 1993, Veron signed for Estudiantes de La Plata and in 1995 helped the team to return to the Argentine premiership. In 1996, he joined Boca Juniors, playing 17 games and scoring three goals.He made his international debut for Argentina against Poland in the same year. In 1998, after playing for Argentina in the 1998 World Cup, he signed for Parma in a £15-million deal. The following year, Parma won the Coppa Italia and the UEFA Cup. He made his debut for Lazio in the Italian side's 1-0 victory over Manchester United in the European Super Cup, in Monaco. In 2000, Veron was the driving force for Lazio as they captured the Scudetto, the Coppa Italia and the Italian Super Cup. After the 2000-01 season, he moved from Lazio to Manchester United on 12 July for a fee of £28.1 million on a five-year deal, the most expensive transfer in English football at that time. His transfer fee to Chelsea was about half that of his record-breaking transfer of just two years before. Veron made an excellent start to his Chelsea career by scoring the opening goal in a 2–1 victory over Liverpool at Anfield.On 13 December 2006, he helped Estudiantes win the Apertura 2006 tournament, its first in 23 years, in a final play-off match final over Boca Juniors. In early 2008, several football personalities chose Veron as the best player in the Argentine league. Veron was twice elected South American Footballer of the Year (2008 and 2009) by Uruguayan diary El País. In 2004, he was included in the FIFA 100 centenary list of the 125 greatest living footballers.