Simon Richard Cox is a footballer who plays as a striker for Nottingham Forest and the Republic of Ireland national football team. With Ireland he participated at UEFA Euro 2012. Cox joined his home town club, Reading, at the age of nine.Cox made his first team debut for Reading on 20 September 2005 in their League Cup victory away at Luton Town. On 11 September 2006, Cox went on loan to Brentford. On 4 July 2007, Cox signed a new one-year contract to keep him at Reading for the 2007-08 season. After this Cox joined Swindon Town in a six month loan deal on 31 August 2007. On 31 January 2008, Cox moved to Swindon on a full-time basis. He scored his first goal in the following game, a 3-0 home victory over Cheltenham Town. On 8 July 2009, he signed for West Bromwich Albion, on a two-year contract, for an initial fee of £1.5 million. He scored his first goal for Albion on 26 August; it was the winner in a 4-3 victory over Rotherham United in the League Cup.In his first season at West Brom, he made 34 appearances and scored 10 goals. On 11 August 2012, Cox joined Nottingham Forest for a undisclosed fee, signing a three year contract.