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Beyonce sent Charli and Dixie D'Amelio a PR package, and fans are not happy 

Dixie and Charli D
Dixie and Charli D'Amelio recently received a PR package from Beyonce.
EXPERT COLUMNIST
Modified 12 Feb 2021
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TikTok sensation Charli D'Amelio and her sister, Dixie, have come under fire from fans online after receiving an Ivy Park PR package from Beyonce.

The sibling duo joined a list of celebrities who recently received exclusive PR packages from Beyonce as part of her third collaboration with Adidas.

As part of the ongoing Adidas x Ivy Park collaborative partnership, the Icy Park initiative is set to arrive in store globally on the 20th of February 2020.

So far, the likes of Lil Yachty, Gucci Mane, Vanessa Bryant, and more have all received packages on a block of ice as part of a unique marketing campaign launched by Adidas x Beyonce.

However, it appears Beyonce's decision to send a coveted PR package of her upcoming merchandise to the TikTok duo has irked Twitter users online.

This soon led to an influx of critical reactions online, as Twitter users expressed disappointment that Beyonce was interacting with TikTokers.


"Doing Charity": Twitter reacts to Beyonce sending Dixie and Charli D'Amelio PR packages.

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Along with her sister Dixie, Charli D'Amelio is one of the most popular TikTok stars, with millions of followers worldwide.

The siblings have carved out a name for themselves in the entertainment industry at a relatively young age. They are known globally for their TikTok dances, makeup tutorials, baking videos, and often trying video games.

Despite their popularity, D'Amelios are often subjected to criticism online. This was the case recently, when Twitter users seemed peeved at Beyonce for sending them PR packages.

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Most of the comments above describe D'Amelios as "undeserving" and "spoilt" - a perception which ties in with the general lens through which TikTok stars are looked at.

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The criticism against them seems to have escalated since their controversial dinner video went viral.

The fiasco affected Charli D'Amelio more adversely, as the 16-year old TikTok sensation ended up losing a million followers in a span of a day.

Her sister is no stranger to criticism, having faced the online community's ire due to many reasons, which range from deleting her Twitter account on the same day as Donald Trump to reportedly performing at the Grammy's.

Despite facing incessant backlash online, the duo of Dixie and Charli D'Amelio remain two of the most popular influencers in the world today, who continue to make inroads into various spheres of entertainment.


Published 12 Feb 2021, 20:03 IST
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