Brie Larson and her NFT profile picture (Image via Aaron J. Thornton/Getty Images, and brielarson/Twitter)Captain Marvel star Brie Larson has again found herself in hot waters on social media following her endorsement of NFTs. On February 4, Larson received much flak over changing her profile picture to a piece of art by Varvara Alay. As per the post, she received the picture from Alay’s NFT business, Flower Girls NFT.The actress bought the NFT from the OpenSea platform on February 3 at 8:34 pm for 0.725 Ethereum or over $2100 on the day of purchase. Brie Larson, who operates the account under the name “Briethereum,” has already transferred the NFT to an unnamed account.Larson's NFT-art profile picture on Twitter (Image via brielarson/Twitter)Since Brie Larson joined the OpenSea platform in early January, she has garnered over seven NFTs, which she now owns. One of her most expensive purchases is from the 1989Sisters collections, which she bought for 1.2 Ethereum or $3570."NFT's are bad for the environment" - Brie Larson faces massive backlash over her NFT profile pictureEarlier in January, Matt Damon’s controversial Crypto.com ad spawned several memes on celebrity endorsements of cryptocurrencies and NFTs. Now Larson has become the latest celebrity to get heat from netizens over promoting NFTs.Multiple people expressed their disappointment over the MCU star’s involvement with the NFT trade. Numerous followers pointed out the negative environmental impact of minting and trading NFTs. Her profile picture and support for the digital token also spawned several memes that tried to find humor in the situation.Jordy ❄️ euphoria spoilers@collarsarcanepov: you’ve defended brie larson from every bit of slander she’s received but you can’t defend her supporting nft’s11:29 AM · Feb 4, 2022119131871pov: you’ve defended brie larson from every bit of slander she’s received but you can’t defend her supporting nft’s https://t.co/FYSzLXij1uShruti Rao@shrutiraoart*New Brie Larson tweet* *sees what it is*11:34 AM · Feb 4, 20224104248*New Brie Larson tweet* *sees what it is* https://t.co/HrBDobOjm0🌑@VYGRR_Seeing Brie Larson come out to do nfts got me evil laughing bro.1:43 AM · Feb 5, 202243734Seeing Brie Larson come out to do nfts got me evil laughing bro.Matt Binder@MattBinderGwyneth Paltrow, Reese Witherspoon, Eva Longoria, and Brie Larson all pumping this same NFT project today 3 out of 4 of these celebs just happened to tweet about it within 45 minutes of each other too12:59 PM · Feb 5, 20222911480Gwyneth Paltrow, Reese Witherspoon, Eva Longoria, and Brie Larson all pumping this same NFT project today 3 out of 4 of these celebs just happened to tweet about it within 45 minutes of each other too https://t.co/ORhGdXSBHNPastelNoir🧣🧣@PastelN0irEveryone to brie larson:11:42 AM · Feb 4, 20222770211Everyone to brie larson: https://t.co/tNur47bbS1liv ✵ ⧗ ❆@captlavenders@brielarson brie, nft’s are bad for the environment and make it easier to steal art from artists. this isn’t right.11:12 AM · Feb 4, 202214403358@brielarson brie, nft’s are bad for the environment and make it easier to steal art from artists. this isn’t right.aMucc@amurkymuc@brielarson @FlowerGirlsNFT @VarvaraAlay DAMN IT BRIE!!!11:13 AM · Feb 4, 2022322060@brielarson @FlowerGirlsNFT @VarvaraAlay DAMN IT BRIE!!! https://t.co/orW1UJnNI7BLURAYANGEL 🦇@blurayangelBrie Larson fans when they see her NFT profile picture2:02 AM · Feb 5, 2022585Brie Larson fans when they see her NFT profile picture https://t.co/8tjxFKVPQOLittleKuriboh@yugiohtasScott Pilgrim: You see that avatar?Brie Larson: OH YEAH!Scott: That’s Brie Larson’s.NFT Company: I know.Brie: OH YEAH!Scott: You know…?Brie: OH YEEEEEAH!Scott: oh no7:03 AM · Feb 5, 202255172Scott Pilgrim: You see that avatar?Brie Larson: OH YEAH!Scott: That’s Brie Larson’s.NFT Company: I know.Brie: OH YEAH!Scott: You know…?Brie: OH YEEEEEAH!Scott: oh noApart from Brie Larson, Gwyneth Paltrow, Eva Longoria, and Reese Witherspoon also changed their respective Twitter profile pictures with NFT arts by artist Varvara Alay. Amongst the celebrities, Witherspoon responded to the backlash by enquiring about the most sustainable cryptocurrencies. In her tweet, The Morning Show actress stated that she is “Trying to learn more.”Reese Witherspoon@ReeseWHey #cryptotwitter , I would love to hear about the most sustainable crypto currencies. Trying to learn more !10:48 AM · Feb 4, 20225395664Hey #cryptotwitter , I would love to hear about the most sustainable crypto currencies. Trying to learn more !Why are celebrities supporting Varvara Alay’s NFTs?Varvara Alay (Image via VarvaraAlay/Twitter)Alay is a Moscow-based artist who specializes in graphic designs and illustrations. She is followed by multiple celebrities on social media, including Reese Witherspoon, Brie Larson, and John Cena, amongst others.The artist is renowned as her works have been featured in magazines like Harper’s Bazaar, Esquire, Marie Claire, GQ, and more, which may explain the support she gets from celebrities. Furthermore, as part of her Flower Girls’ collection, 20 percent of the primary and secondary profits from the NFT sales would be donated to several children’s charities. Around 5 percent of the profits would be used to collect NFT arts created by children.This charitable cause behind the project, combined with Alay’s popularity as an artist, might be why celebrities are supporting her work. However, the carbon footprint of her blockchain is not known. OpenSea platform, on the other hand, has emitted about 67.8 million kilograms of carbon since its launch, as per The Hill.