Crumbl Cookies' New Year’s week line-up explored as brand bakes new Strawberry Crumb Cake flavored treat

Crumbl Cookies' delightful new Strawberry Crumb Cake Cookie has effortlessly transitioned from its festive offerings to spring.

The strawberry crumb cake delicacy, which typically comprises layers of delicious vanilla cake, fresh strawberries, and a crumbly crumb topping, is served as the inspiration for Crumbl's new Strawberry Crumb Cake Cookie. A buttery strawberry-flavored cookie foundation with strawberry vanilla streusel and milky frosting compensates for Crumbl's version of the seasonal delicacy.

Crumbl Cookies is not only serving up a new Strawberry Crumb Cake Cookie, there are more cookies in New Year's week line-up

For the week ending January 7, 2023, Crumbl will bake new Strawberry Crumb Cake Cookies and other cookies as part of their seasonal rotation.

The Crumbl Cookies lineup for this week includes:

New Strawberry Crumb Cake Cookie - A buttery strawberry cookie covered in a milky frosting and topped with strawberry vanilla streusel.
Nilla Bean Cupcake Cookie - A vanilla bean cookie with a cake-like texture that is topped with vanilla cream cheese icing and white sprinkles.
Cornbread Cookie - A cornbread cookie with a layer of honey butter frosting, a drizzle of honey, and a dollop of honey butter glaze on top.
Peanut Butter & Jelly Cookie - A peanut butter cookie covered with raspberry jam and peanut butter mousse.
Classic Pink Sugar Cookie - A vanilla sugar cookie with pink almond icing on top.
Milk Chocolate Chip Cookie - A cookie with milk chocolate chips.

In December 2022, Crumbl released Tres Leches Cookies and more

With the addition of new Tres Leches Cookies and other delights, Crumbl closed out 2022 with a variety of only-available cookies for the week of December 31, 2022.

Tres Leches Cookies is made of a buttery, cake-like cookie with whipped cream, fresh strawberries, and a sprinkle of cinnamon sugar on top. A serving of tres leches sauce is included with it.

The Crumbl cookie lineup for this week, apart from Tres Leches Cookies, includes:

Galaxy Brownie Cookie
Vanilla Crumb Cake Cookie featuring Golden Oreos
Ultimate Peanut Butter Cookie
Milk Chocolate Chip Cookie
Classic Pink Sugar Cookie

More About Crumbl Cookies

Just four years after its founding, the nation's fastest-growing cookie company (according to its website) has more than 600+ bakeries spread throughout 47 states.

Although each Crumbl Cookies location has a unique layout and aesthetic, visitors can expect to see employees baking delectable batches of cookies right before their eyes. There is a catch, though. Four to five menu items are changed weekly at the restaurant. This feature of Crumbl, which is hotly debated and well-known, guarantees the restaurant's appeal.

According to reports, the practice was implemented in late 2018 in response to growing customer demand for new flavor experiences and the chain's rapid growth.

About the author

Kritika is a Crime writer at SK POP. She completed her bachelor's degree in Journalism and Mass Communication. She holds over three years of professional experience in social media and content marketing. Kritika is passionate about designing and cooking delicious food. If she’s on a break, she can be usually found in an animal shelter or at the beach.

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Edited by Shreya Das