Toy production company Lego has now decided to remove gender bias from its products. A study by Lego proved that the unequal and restrictive attitudes towards creativity and play had been an obstruction towards girls.The company has not made any changes to its products or marketing. However, while announcing on October 11, they said that there would be no more gender bias and harmful stereotypes. The new move has received a mixed reaction from the public.Not the Bee@Not_the_BeeThe Babylon Bee prophesy about genderless Lego has been fulfilled! notthebee.com/article/anothe…9:01 AM · Oct 11, 20214863813The Babylon Bee prophesy about genderless Lego has been fulfilled! notthebee.com/article/anothe…🟢 Dave Hewitt@void_if_removedLego to finally fix problem they themselves needlessly created. theguardian.com/lifeandstyle/2…1:38 AM · Oct 12, 20217015Lego to finally fix problem they themselves needlessly created. theguardian.com/lifeandstyle/2…Amy Diehl, Ph.D.@amydiehlLego will remove gender stereotypes from its toys by promoting nurturing & caring as well as spatial awareness, creative reasoning and problem solving. It will encourage boys and girls to pay with sets traditionally seen as ‘not for them'. @MsHelenRusselltheguardian.com/lifeandstyle/2…6:29 AM · Oct 12, 202113122Lego will remove gender stereotypes from its toys by promoting nurturing & caring as well as spatial awareness, creative reasoning and problem solving. It will encourage boys and girls to pay with sets traditionally seen as ‘not for them'. @MsHelenRusselltheguardian.com/lifeandstyle/2…Brian Harrison, Ph.D. 🏳️‍🌈@brianfharrison.@LEGO_Group has announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found attitudes to play and future careers remain unequal and restrictive. 👏👏👏🌈🏳️‍🌈⚧️🏳️‍⚧️theguardian.com/lifeandstyle/2…9:15 AM · Oct 11, 202141.@LEGO_Group has announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found attitudes to play and future careers remain unequal and restrictive. 👏👏👏🌈🏳️‍🌈⚧️🏳️‍⚧️theguardian.com/lifeandstyle/2…Dr Jess Wade 👩🏻‍🔬💉💉@jesswade‘71% of boys surveyed feared they would be made fun of if they played with what they described as “girls’ toys” – a fear shared by their parents.’ a new study from @LEGO_Group confirms stereotypes are rubbish for ALL children.theguardian.com/lifeandstyle/2…11:00 AM · Oct 11, 2021511160‘71% of boys surveyed feared they would be made fun of if they played with what they described as “girls’ toys” – a fear shared by their parents.’ a new study from @LEGO_Group confirms stereotypes are rubbish for ALL children.theguardian.com/lifeandstyle/2…Lisa DeFrank-Cole@LisaDeFrankColeHappy to see that Lego is removing gender bias from its toys. Children are socialized early about what is “appropriate” or not thru toys which eventually leads to gendered careers. theguardian.com/lifeandstyle/2…5:08 AM · Oct 11, 2021153Happy to see that Lego is removing gender bias from its toys. Children are socialized early about what is “appropriate” or not thru toys which eventually leads to gendered careers. theguardian.com/lifeandstyle/2…Siraj Hashmi@SirajAHashmiLego commits to removing “gender bias and harmful stereotypes” from its toys yet can’t remove their toys from their customers smh10:14 AM · Oct 11, 20211229Lego commits to removing “gender bias and harmful stereotypes” from its toys yet can’t remove their toys from their customers smh https://t.co/Pp8WW2iinFKevin Jon Heller@kevinjonhellerGreat to see @LEGO_Group moving to eliminate gender bias in its toys. The #LEGO set below (which we proudly own) is the only one the company should ever market toward girls. #STEM independent.co.uk/life-style/hea…5:47 AM · Oct 12, 20214Great to see @LEGO_Group moving to eliminate gender bias in its toys. The #LEGO set below (which we proudly own) is the only one the company should ever market toward girls. #STEM independent.co.uk/life-style/hea… https://t.co/VEr2RU4gTOGaia Vince@WanderingGaiaLong overdue theguardian.com/lifeandstyle/2…5:14 AM · Oct 11, 2021142Long overdue theguardian.com/lifeandstyle/2…AB Albrectsen@ABAlbrectsenHarmful stereotypes must be rooted out everywhere. @LEGO_Group to remove gender bias from its toys after findings of child survey theguardian.com/lifeandstyle/2… #IDG2021 @LEGOfoundation6:53 AM · Oct 11, 20215412Harmful stereotypes must be rooted out everywhere. @LEGO_Group to remove gender bias from its toys after findings of child survey theguardian.com/lifeandstyle/2… #IDG2021 @LEGOfoundationIn a press release, the company said it was important for society to rebuild perceptions, actions, and words and support children's creative empowerment.In order to make their company more inclusive, the brand announced a campaign named, Ready for Girls, which emphasizes female creativity.A few short films feature the achievements of girls and young women that include people like Fatima Alkaabi and Chelsea Phaire. The former is the youngest inventor in the United Arab Emirates, and Phaire established a charity that provides art supplies to children in America.Reasons explored behind Lego’s new decisionA glimpse of the Lego toys (Image via Lego)A research conducted by Lego and Geena Davis Institute surveyed around 7,000 parents and children between the ages of 6 and 14 in China, Japan, Russia, the USA, Czech Republic, UK, and Poland.The survey found that girls felt less restrained by their usual gender biases than boys in terms of creative play. They are open to several types of imaginative play compared to what is encouraged by their parents and society.It added that parents answering the survey imagined a man in different creative professions. They have a high probability to imagine men as scientists, athletes, and engineers. The children covered under the survey share the same results except that girls mainly consider various professions to be for men and women.The study proved that parents encouraged their sons for physical activities and preferred dance, dress up, and baking for daughters.In an interview with The Guardian, chief executive of the Geena Davis Institute on Gender in Media, Madeline Di Nonno, said that the behaviour of men is more valued in today’s society. She added that the community must understand that behaviours and activities associated with women are equally important.