Gimp mask meaning explored as Kim Kardashian is slammed over North West outfit amid Balenciaga scandal

Kim Kardashian under fire for allowing North West to wear a gimp mask (Image via acutetroll20/Twitter and kimkardashian/Instagram)
Kim Kardashian under fire for allowing North West to wear a gimp mask (Image via acutetroll20/Twitter and kimkardashian/Instagram)

Kim Kardashian has faced immense backlash after addressing the recent Balenciaga ad campaign controversy. Now, the reality star is facing the wrath of the internet for allowing her daughter North West to wear a gimp mask.

The luxury fashion house, Balenciaga, has been receiving immense flack online for a recent ad campaign. It featured children holding teddy bears which were seemingly wearing bondage costumes.

In the brand’s photoshoot, netizens also spotted a legal document pertaining to the Supreme Court’s decision on a child p*rnography case. Netizens were expectedly stunned.

Internet users called out the brand’s celebrity ambassadors including Bella Hadid, Naomi Campbell, Nicole Kidman and Kim Kardashian, among others, to publicly condemn the company. However, till date, the Keeping Up With the Kardashians star is the only celebrity to have addressed the controversial ad campaign.

One may expect netizens to end the cancelation of Kim Kardashian after she addressed the Balenciaga campaign. However, that was not the case. Netizens were displeased after the Skims founder seemingly hinted in her statement that she will continue working for the brand. They went on to criticize the KKW Beauty founder and also uncovered images of North West wearing a gimp mask.


What is a gimp mask? Netizens blast Kim Kardashian for allowing her daughter to wear kink mask

As many continued to slam Kim Kardashian for her statement, Twitter user @acutetroll20 posted an image of North West wearing a gimp mask. Nine-year-old North is the daughter of Kim Kardashian and her former husband, controversial singer, Kanye West.

For those unversed, a gimp mask is popular in the BD*M culture. According to Urban Dictionary, it is a:

“Rubber mask used in bondage with zips for eye holes and a zip where the mouth should be.”

Twitter user called out Kardashian for letting her young daughter wear agimp mask.

After the above tweet went viral, internet users continued to slam Kim Kardashian for being the brand’s ambassador and allowing her daughter to wear the mask. A few tweets read:


What did Kim Kardashian say about the Balenciaga ad campaign?

On November 28, the television star took to Twitter and her Instagram story to release a statement. She revealed that she was “disgusted and outraged” with the campaigns. In another tweet, she added:

“As a mother of four, I have been shaken by the disturbing images.”

The 42-year-old also revealed that she spoke with the Paris-headquartered fashion house and believed that they understood the “seriousness of the issue and will take the necessary measures for this to never happen again.”

Speaking about her future collaborations with the company, the to-be lawyer hinted that she would continue working with the brand. Kardashian said:

“I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with- & the actions I am expecting to see them take to protect children.”
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Balenciaga has apologized for the ad campaign, removed the disturbing images from their social media platforms and their official website and has also filed a lawsuit against the creatives responsible for the photoshoot.

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Edited by Karishma Rao