How much does Kanye West weigh? Weight Watchers congratulates Adidas for dropping rapper, leaves netizens in a frenzy

Kanye West loses yet another brand, Adidas. (Image via Adidas)
Kanye West loses yet another brand, Adidas. (Image via Adidas)

Adidas has joined the list of businesses to cut ties with Kanye West. Adidas’ 10-year-long collaboration with Kanye was recently put under review following his β€œWhite Lives Matter” t-shirt fiasco at Paris Fashion Week. This was followed by Ye's anti-Semitic comments and the internet calling out the German sportswear giant for their continued collaboration with the rapper. Adidas has also announced that they will now pull all of Kanye’s products from sale with immediate effect.

Adidas announced the same on October 25, 2022, when the company issued a notice stating:

β€œAdidas terminates partnership with Ye immediately.”
Adidas issued a notice where they informed the public that they have decided to cut ties with West after his derogatory comments on Jews. (Image via Adidas)
Adidas issued a notice where they informed the public that they have decided to cut ties with West after his derogatory comments on Jews. (Image via Adidas)

The statement mentioned how the brand does not tolerate antisemitism or any other sort of hate speech.

β€œYe’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

Adidas' decision to drop Ye has been met with praise online. Amongst others, the popular fitness brand, Weight Watchers, also applauded Adidas for the action by saying:

β€œCongrats Adidas on losing 163 lbs!!!”
Congrats @adidas on losing 163 lbs!!!

It seems that Weight Watches mocked Kanye, who weighs about 163 lbs, in their tweet, after the sportswear brand decided to break ties with the rapper and designer.

Weight Watchers quick-witted tweet for Kanye leaves netizens in splits

Twitter erupted with hilarious reactions to Weight Watchers' humorous tweet about Adidas dropping Kanye.

@ww_us @adidas Give your social media manager a raise 🀣🀣🀣
@ww_us @adidas You win Twitter today 🀣🀣
@ww_us @adidas Who knew WEIGHT WATCHERS would deliver one of the best shade ever on Twitter ? πŸ˜‚πŸ˜‚
@ww_us @adidas As a Jew we rely on humor in the hardest of times. I’m with this. Well done. πŸ‘
@ww_us @adidas Wow. This was unexpected. And I’m here for it ❀️
@ww_us @notcapnamerica @adidas Just shared this with my WW mother - I haven’t heard her laugh that hard in YEARS

Others are giving Weight Watchers and their social media team a β€œTwitter Award” for the tweet.

@ww_us @adidas 🀣🀣🀣You have earned the coveted Twitter award.
@ww_us @adidas Omg… I thought someone else won the internet today but it was actually you guys @ww_us βœ¨πŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌπŸ‘πŸΌ

Adidas might face a loss of Β£250 million after terminating their partnership with Kanye

Adidas has previously stated that their collaboration with Kanye West and his brand, Yeezy, has been one of the most successful ones for the company. However, making this amendment can be supremely expensive for Adidas, as the company claimed that they will make a loss of Β£250 million in 2022.

Additionally, in the statement, Adidas also mentioned:

β€œAfter a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.”

As soon as Adidas made the official announcement of dropping their partnership with Ye, Adidas shares fell as much as 8%.

In an earlier interview, the rapper claimed that he could continue to make anti-semitic comments and Adidas wouldn't drop him.

Kanye: β€œThe thing about it being Adidas β€” I can say antisemitic things and Adidas can't drop me. Now what? Now what?”

However, Adidas is not the only one to suffer due to this. Forbes has reported that West is no longer a billionaire as the rapper’s net worth has fallen to $400 million.

Adidas, on the other hand, is not the only brand to cut ties with the rapper because of his anti-semitic comments. Previously, Bank JP Morgan and Gap have also ended their relationship with Ye.

Endeavor CEO Ari Emanuel, one of the most influential people in Hollywood, has called on all companies to cut business ties with Kanye West, including Apple, Spotify, Adidas.

Similarly, high-end fashion brand Balenciaga and Talent Scouts Creative Artists Agency also cut ties with West earlier this month. All of this came after he made a series of anti-Semitic online posts earlier this month. These posts also ended up getting his social media handles like Twitter and Instagram suspended.

West has not released any statements on the matter of Adidas dropping him. However, for other brands, he said that it was good that a brand like Balenciaga dropped him, as it wasn’t even that profitable for the rapper.

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Edited by Somava
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