"All over some plastic blocks?": Father confronts Lego LGBTQ campaign in viral video, sparks disbelief online

Lego is the latest brand to be targeted by conservatives after a parent recently took to TikTok to seemingly expose the toy company for promoting LGBTQ propaganda. The father opined that the organization was “grooming” children and encouraging "p*dophilia". Netizens found the incident outrageous and could not believe that the adult was screaming profanities at an employee at a children’s store. Several netizens blasted him online, with one netizen commenting:

Social media user John K. Amanchukwu Sr., a “preacher, activist and author,” who has amassed nearly 8000 followers on Twitter, recently took to social media to slam Lego. In a now-viral video, the father-of-three confronted an employee about the Pride pins they were wearing on their uniforms. He asked one of them:

The employee went on to have security called to escort the customer out of the store. As security arrived, the father accused store employees of promoting “grooming,” “p*dophilia,” and “child abuse” by wearing the Pride pins on their work aprons. Amanchukwu said exasperatedly, “When does it stop? I’m sick and tired!”

Security proceeded to ask the man to leave the premises. Before exiting the store, the angry customer shouted:

He also referred to beer company Bud Light in his tweet and claimed that they lost four billion dollars after going “WOKE” with their latest Dylan Mulvaney partnership.

At the time of writing this article, the video had amassed over 1.1 million views across multiple social media platforms.

Netizens respond to viral Lego video

Internet users were flabbergasted by the clip. Many could not believe that the customer had created a ruckus in a Lego store over a Pride flag pin. Several netizens opined that the parent should not have used vulgar language in the children’s store. They also felt sorry for the employee who had to deal with the customer’s outrage. Numerous netizens noted that yelling at a daily wage worker was pointless and rude. A few reactions to the clip read:

This is not the first time Lego has shown support for the LGBTQ community. Last year, the Denmark-based brand promoted inclusivity by asking adult LGBTQ members to express themselves with the colorful blocks. In the advertisement, one could see adults building a “transgender garden” and a colorful castle among other creations.

Lego has been a proud supporter of the LGBTQ community. In selected stores, they have shown the same by creating Pride themed block-arrangements and have also given out gender identity flags for children in the past.

About the author

Karishma is a trending writer at SK POP. With a BA in Journalism, Psychology and Literature, Karishma, who has closely followed the latest internet trends from a young age, found her role at SK POP to be the perfect fit for her professional qualifications and personal interests.

She has nearly 3 years of experience in the industry and has interned with The Hindu and Deccan Herald. In her role at Sportskeeda, Karishma covers a range of topics at the pop division, but she believes her skills as a journalist are best reflected while creating impactful and research-intensive stories. For her, no other step in the writing process is as crucial as fact-checking with multiple sources and accurately conveying facts and data.

Karishma holds deep admiration for artists Luke Jerram and Yoshitomo Nara's authenticity and originality, who are her favorite icons. When not ideating her next story, Karishma can be seen deeply engrossed in a book.

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